Digital Pregnancy Test Kits Market - Global Industry Analysis, Size, Share, Growth, Trends and Forecast 2017 - 2025

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Digital Pregnancy Test Kits Market - Global Industry Analysis, Size, Share, Growth, Trends and Forecast 2017 - 2025

Status : February, 2020 | Medical Devices | PPT format

Report Digest


Global Digital Pregnancy Test Kits Market: Snapshot

The global market for digital pregnancy kit has witnessed significant traction in the past few years, with a massive shift in consumer preference towards innovative and technologically advanced products and vast technological advancements seen in these products key to the steady growth of the market. As an increasing number of companies foray into the global digital pregnancy test kit market, the number of product varieties available has also increased steadily.

Owing to the consecutive rise in competition, companies have started focusing on growth opportunities across emerging markets wherein a large number of women have started preferring home pregnancy tests over clinical diagnosis. A steadily rising population of financially self-dependent women in these emerging markets, a population that is also more aware about wellness and healthcare, has become the new target audience of companies operating in the global digital pregnancy test kits market.

Owing to easy and early availability of technologically advanced products and innovative products, regional markets across North America and Europe presently account collectively for a massive share in the overall market. The presence of some of the leading vendors known to the global market and an aware female population in these regions also contribute to their dominant positions. While the regions are likely to remain the leading revenue contributors to the global market over the forecast period as well, the market in Asia Pacific is expected to present more promising growth opportunities owing to a vast set of untapped opportunities in the region. The market in Asia Pacific is also expected to benefit from a thriving medical devices industry and rising awareness regarding wellness and healthcare among women.

Global Digital Pregnancy Test Kits Market: Overview

Devices that enable the identification or possibility of pregnancy in females are termed as pregnancy test kits. Primarily, these devices sense any trace or presence of tiny Human Chorionic Gonadotrophin (HCG or the female pregnancy hormone). The amount of HCG rises to an extent during early stages of pregnancy in the female body. Digital pregnancy test kits are a result of the introduction of cutting edge technologies such as digitalization and smart connected networks with pregnancy test kits. The advances in technology in pregnancy test kits, coupled with the growing demand of immediate and self-contained test results are significant factors which are likely to propel the growth of the global digital pregnancy test kits market in the coming years.

This report provides in-depth analysis of the global digital pregnancy test kits market, focusing on the market opportunities and possible restraints, along with the latest trends. The report segments the global digital pregnancy test kits market based on its type, distribution channel and geography.

Global Digital Pregnancy Test Kits Market: Trends & Opportunities

Analog pregnancy test kits are being rapidly replaced by digital pregnancy test kits in the past few years. The conventional line indicators, or color indicators offered by traditional pregnancy kits may cause confusion or may be difficult to interpret in some cases. Digital pregnancy test kits overcome these issues by providing the information on a digital screen, thereby fueling the digital pregnancy test kits market to a large extent.

Digital pregnancy test kits also come equipped with several cutting-edge innovations, such as a smart countdown and Bluetooth connectivity. The growing number of female working professionals over the globe leaves them little time to seek medical help, and they prefer the use of home kits in order to confirm the possibility of pregnancy over visiting a physician. Hence, the expanding number of working women present a wide range of growth opportunities for the global digital pregnancy test kits market.

Global Digital Pregnancy Test Kits Market: Market Potential

There have been instance of misleading advertising of the features of pregnancy test kits in the past, and a leading giant was involved in a major litigation for deceptive marketing. Recently, Church & Dwight, a leading vendor in the digital pregnancy test kits market, presented a consumer survey in which nearly 20% of consumers considered the product’s estimation number of weeks would be the same as that measured through conventional methods. The survey result proves that advertisement and campaigning activities without providing false information can provide manufacturers with bountiful growth opportunities in the digital pregnancy test kits market.

Global Digital Pregnancy Test Kits Market: Regional Outlook

The global digital pregnancy test kits market is segmented on the basis of geography into North America, Europe, Asia Pacific, South America, and the Middle East and Africa.

Global Digital Pregnancy Test Kits Market: Competitive Landscape

Leading manufacturers of digital pregnancy test kits are focussing on co-promotions and co-marketing strategies to expand commercial presence. Launch of technologically advanced products by local manufacturers is expected to provide ample opportunities for the growth of digital pregnancy test kits in the U.S. market.

Key players in the global digital pregnancy test kits market are Sugentech Inc., Swiss Precision Diagnostics GmbH, Church & Dwight Co., Inc., and Gregory Pharmaceutical Holdings.

The study presents a granular assessment and quantitative evaluation of:

  • Key growth factors and prominent trends
  • Size and share of key segments in overall market
  • Key challenges and winning imperatives
  • Factors shaping competitive landscape
  • Insights into how contours of market will change in coming years
  • Technological advances
  • New avenues and imminent investment pockets
  • Regulatory landscape shaping current and future strategies of companies

The region-wise assessment includes market dynamics in:

  • North America
  • Asia Pacific
  • Europe
  • Latin America
  • The Middle East and Africa

The study is prepared with the help of an extensive primary and secondary research. Primary research includes but not limited to interactions, interviews, surveys, and events. Opinions of policy makers and industry experts are carefully integrated into the insights to complement primary research. Volumes of secondary data gleaned through renowned paid sources, annual statements, reputed journals, and government documents offer insights into current dynamics and key evolution trajectories the market is likely to assume. The research employs various industry-wide analytics methods and well-established methodologies to ascertain the attractiveness of key segments. Further, it evaluates the lucrativeness of key regions and factors underlying their maturity. The insights notably include a detailed analysis of forces behind vendor differentiation and offers insight into investment-decision making by prominent players.

The report strives to enlighten businesses and industry stakeholders on multiple facets of the growth dynamic of the market, the key of which include answers to:

  • Which key factors will shape the competitive landscape?
  • Which trends will stimulate research and development activities in different geographies?
  • Which are the lucrative growth areas and what is the size of potential they are likely contribute to the overall market?
  • Which disruptions in market growth are likely to come with the new business models?
  • Which are some of the recent overhauls in policies that may change the course of the market significantly?
  • Which are the geographies that will form sizable sources of new streams to new and established players alike?
  • How are top players likely to realign their strategy to counter the forces of competition?
  • Which key strategies emerging players are likely to focus on to consolidate their position?
  • Which changes in end-user preferences might affect the status quo held by the leading players?
  • Which are some of the game-changing innovations influencing the projected share and revenue of the market and its segments?

Note: Utmost care has invariably been taken to present data and arrive at statistics at all the TMR Research reports. Meanwhile, some recent developments and new industry trends may take time to be included in the reports.

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