Digital Fitness Market - Global Industry Analysis, Size, Share, Growth, Trends and Forecast 2018 - 2028

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Digital Fitness Market - Global Industry Analysis, Size, Share, Growth, Trends and Forecast 2018 - 2028

Status : March, 2020 | Healthcare IT | PPT format

Report Digest


Digital Fitness Market: Snapshot 

The digital fitness market has witnessed a marked momentum from the growing relevance and role of various fitness devices that are a wonderful confluence of healthcare and IT. Over the past few years, fitness activity trackers have garnered huge popularity in various parts of the world. Some of the products types that have witnessed considerable commercialization in recent years include heart monitors, calorie monitors, sleep monitors, and exercise trackers. A key proposition for their popularity is their use in monitoring chronic conditions in patient populations. Ease of availability of such devices in e-commerce channels has also reinforced their prospects in the global digital fitness market. Scores of companies have leveraged the potential of e-commerce channels to augment the sales of fitness activity trackers. Recently, the use of digital fitness devices equipped with mobile sensor technology has been demonstrated in health data collection in research. 

Advances in sensor technologies have helped drive their applicability as a collaborative approach in measuring physical activity in research. Numerous brands have seen this application as a robust way to capitalize on new opportunities in the digital fitness market. A case in point is the applicability of digital wrist-worn fitness wearables, especially with accelerometers. Further momentum in this direction will come from relentless efforts of several brands of digital fitness devices to improve the quality so as to make it suitable for research applications. This is paving way to new potential in the digital fitness market. One way to do this is by incorporating new optical techniques. The trend is prominent in high-end fitness trackers such as sports watches

Digital Fitness Market Introduction

The digital fitness market involves the addition of digital applications and devices in the modern trends of health and fitness. Various fitness devices, such as smart watch, smart sport shoes, and other wearable devices, that can track the users’ fitness parameters and physical activities is witnessing burgeoning demand, boosting growth of the digital fitness market. Leading tech-giants are collaborating with market leaders in the sports and fitness industry to foray into the digital fitness market as consumers are more inclined toward digital fitness subscriptions than traditional gym memberships. 

Digital Fitness Market – Notable Developments

Adidas AG, Apple Inc., Samsung Electronics Co. Ltd., Fitbit, Inc., and Garmin, Ltd. are among the leading companies in the digital fitness market.

  • Fitbit, Inc., a U.S.-based leader in the digital fitness market – announced in April 2018, that it will collaborate with Google to explore more lucrative opportunities in the digital fitness market. With the collaboration, the company aims to make use of Google’s new Cloud Healthcare API to integrate user data with digital fitness devices. This way, the company will be introducing more personalized digital fitness devices to consumers with its partnership with Google and transforming the future of the digital fitness market.
  • Apple Inc. – a tech giant and leading player in the digital fitness market – has been introducing innovative features of its latest devices, which mainly focus on the digital aspects of consumers’ fitness needs. The company recently introduced re-engineered and redesigned version of Apple Watch series 4, in September 2018, which enables users to manage their health digitally with more efficiency and convenience. The revolutionary health capabilities of the new Apple Watch include a new gyroscope and an accelerometer that can detect hard falls. The device also includes an electrical heart rate sensor in the Watch, which, with the help of a new ECG app, can take an electrocardiogram (ECG) and help the user to track their health and physical activities with more precision and convenience.
  • Adidas AG – a multinational corporation in the digital fitness market – launched its new sports accelerator program “Platform A” in January 2019. The company announced that the primary focus of the new program will be the digital aspects of developing innovative products and business models for the sports industry. The company will be working closely with various entrepreneurs at Station F, which is a business incubator for startups located in Paris, to offer the best digital innovation in sport in the coming years. 

Digital Fitness Market Dynamics

Increased Demand for High-tech, Self-monitoring Fitness Devices Drives Growth of the Digital Fitness Market

A mounting number of consumers, especially young-adults and millennials, are becoming increasingly conscious about their health and fitness. In order to avoid various health problems, consumers are seeking more convenient and user-friendly ways to control weight gain and maintain physical fitness, which is one of the primary drivers for the digital fitness market.

With the recent developments in technologies and growing trend of digitization, most consumers are adopting next-generation and self-monitoring digital fitness devices for maintaining their regular fitness habits. Thereby, manufacturers in the digital fitness market are identifying the changing requirements of end users associated with digital fitness products to modify their business strategies and capitalize on lucrative sales opportunities.

Digitization of the Fitness Industry will Bolster Developments in the Digital Fitness Market

While the health and wellness trend has maintained its growth worldwide since the past decade, micro trends in the wellness industry has undergone some digital transformations in the recent years. Though consumers are seeking ways to improve their fitness, on-paper fitness plans have become obsolete now-a-days. As digital fitness enables consumers to keep track of their fitness activities and monitor their progress towards their fitness goals, the fitness industry has been transitioning towards digitization rapidly.

Growing awareness about the convenience and fitness efficiency associated with using digital fitness devices and products is resulting in the increased popularity of digital fitness. Thereby, rapidly transforming fitness industry is expected to trigger innovations and more developments in the digital fitness market in the upcoming years.

Leading Players in the Digital Fitness Market Offer Subscription Models to Boost Product Sales

A large percentage of the millennial population of the world is embracing the digital fitness trend by resorting to sports and fitness apps. Consumers are focused on following a healthy lifestyle by understanding the radical changes in their health and physical fitness. Taking into account the inclination of consumers towards digital fitness devices, leading players in the digital fitness market are introducing attractive fitness subscription models to their potential consumers to boost their product sales. More consumers are preferring to pay for digital fitness programs rather than paying for a traditional gym membership, which is expected to increased popularity of digital fitness subscriptions in the upcoming years. 

Digital Fitness Market Segmentation

Based on the product type, the digital fitness market is segmented into:

  • Smart Watches
  • Fitness Wristbands
  • iOS Devices
  • Android Devices
  • Smart Shoes
  • Smart Fitness Clothing
  • Tizen
  • Others

Based on the product category, the digital fitness market is segmented into

  • Head Wear
  • Leg Wear
  • Hand Wear
  • Others

Based on the applications, the digital fitness market is segmented into

  • Smart Wearable Sports Devices
  • Smart Wearable Fitness Devices

The study presents a granular assessment and quantitative evaluation of:

  • Key growth factors and prominent trends
  • Size and share of key segments in overall market
  • Key challenges and winning imperatives
  • Factors shaping competitive landscape
  • Insights into how contours of market will change in coming years
  • Technological advances
  • New avenues and imminent investment pockets
  • Regulatory landscape shaping current and future strategies of companies

The region-wise assessment includes market dynamics in:

  • North America
  • Asia Pacific
  • Europe
  • Latin America
  • The Middle East and Africa

The study is prepared with the help of an extensive primary and secondary research. Primary research includes but not limited to interactions, interviews, surveys, and events. Opinions of policy makers and industry experts are carefully integrated into the insights to complement primary research. Volumes of secondary data gleaned through renowned paid sources, annual statements, reputed journals, and government documents offer insights into current dynamics and key evolution trajectories the market is likely to assume. The research employs various industry-wide analytics methods and well-established methodologies to ascertain the attractiveness of key segments. Further, it evaluates the lucrativeness of key regions and factors underlying their maturity. The insights notably include a detailed analysis of forces behind vendor differentiation and offers insight into investment-decision making by prominent players.

The report strives to enlighten businesses and industry stakeholders on multiple facets of the growth dynamic of the market, the key of which include answers to:

  • Which key factors will shape the competitive landscape?
  • Which trends will stimulate research and development activities in different geographies?
  • Which are the lucrative growth areas and what is the size of potential they are likely contribute to the overall market?
  • Which disruptions in market growth are likely to come with the new business models?
  • Which are some of the recent overhauls in policies that may change the course of the market significantly?
  • Which are the geographies that will form sizable sources of new streams to new and established players alike?
  • How are top players likely to realign their strategy to counter the forces of competition?
  • Which key strategies emerging players are likely to focus on to consolidate their position?
  • Which changes in end-user preferences might affect the status quo held by the leading players?
  • Which are some of the game-changing innovations influencing the projected share and revenue of the market and its segments?

Note: Utmost care has invariably been taken to present data and arrive at statistics at all the TMR Research reports. Meanwhile, some recent developments and new industry trends may take time to be included in the reports.

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