Data Prep Market - Global Industry Analysis, Size, Share, Trends, Analysis, Growth, and Forecast 2017 - 2025

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Data Prep Market - Global Industry Analysis, Size, Share, Trends, Analysis, Growth, and Forecast 2017 - 2025

Status : May, 2020 | Technology & Media | PPT format

Report Digest


Global Data Prep Market: Snapshot 

Data preparation involves collecting, cleaning, and consolidating data into a single file or database to be utilizable for analysis purposes. Data preparation is mostly used for non-standard data, for combining data from several sources, dealing with data from unstructured sources, and reporting on data that was entered manually. 

Data prep employs tools such as data cataloging, data ingestion, data curation, data quality, and data governance to create high quality consistent data. Data prep also eliminates low quality and incorrect data which is detrimental to the efficient functioning of data mining and analytics processes. It also helps to validate and rationalize data procured from multiple sources to be useful for different applications. 

The emergence of big data and attempts of organizations to turn massive data sets into a competitive advantage has led to the rise of data prep technologies. Data prep tools are increasingly being used by organizations due to the need to analyze large volumes of data that is generated from internal and external sources on a daily basis.  At present, data prep is abuzz in the business as well as IT sides of organizations. Vendors engaged in the development of data prep tools are also focused on developing newer software for accelerating the analytical process, which, in turn, supports business analytics. 

The complete process of data prep includes preparing, blending, cleansing, integrating, transforming, and defining the metadata of data collected from multiple sources. While the entire process of data prep has been a job of an IT personnel, however, with expanding interest of individuals in data science and analytics, it has drawn the interest of non-IT personnel for the execution of these tasks.

Global Data Prep Market: Overview

Self-service data preparation is recommended to enable users understand data better and reduce efforts invested in data preparation. Analysts spend a majority of their time in preparing data across most of the organizations, delaying the time to analyze the data and thus decision making. Compounding the concern is that a majority of analysts still use traditional tools, which in most cases are unable to handle data obtained from novel sources.

With the latest innovations in self-service data prep, analysts are able to access information from various sources and work directly with data to clean, enhance, an combine. As per recent studies the staggering volume of data generated regularly owing to the exponential growth of the big data, analytics, and other modules will give impetus to the global data prep market. The demand for data prep services will also rise as organizations exhibit higher demand for actionable insights.

For the purpose of the study, the global data prep market can be segmented into tool, platform, deployment model, and region. The core objective of this market study is to define and describe the global data prep market. It also intends to present refined outlook for the market, thereby shedding light on key opportunities and threats that the leading players should take a note of.

Global Data Prep Market: Trends and Opportunities

Data prep tools such as data cataloging, data ingestion, data curation, and data governance are used to create relevant information consistent with high quality standards. The technology also helps in eliminating risks of incorrect data, which could adversely impact the functioning of processes such as data mining and analytics. Data preps enable validation of data obtained from disparate sources, thereby aiding integration of diverse applications. The technology therefore eases the process of preparing relevant data to be used for analytics, besides optimizing to generate relevant information.

The staggering volume of data generated across organizations has boosted the demand for technologies such as data prep, which will help them efficiently process information. Data prep tools are thus gaining traction as the need to analyze such voluminous data becomes a critical operation. Currently, the technology has stirred a buzz in IT and business sides of any organization alike. In order to capitalize on prevailing opportunities data preparation vendors are focusing on innovating software technologies for accelerating the process of business analytics.

Spurred by these factors, the global data prep market will record high growth during the course of the forecast period.

Global Data Prep Market: Regional Outlook

Asia Pacific, Europe, North America, Latin America, and the Middle East & Africa are some of the key regional markets for data prep. Among this, the market is currently witnessing lucrative opportunities in North America. The rapid growth of the IT industry in the region has significantly aided the expansion of the data prep market in North America. The region is also at the fore of adopting the latest in technology, which has given impetus to the data prep market herein. Besides this the market is also expected to gain robust opportunities across emerging nations due to the rapid proliferation of IoT and other smart devices.

Global Data Prep Market: Vendor Landscape

Microsoft Corporation, TIBCO Software, IBM Corporation, Alteryx, Inc., Datawatch Corporation, SAP SE, SAS Institute, Informatica, and Talend are some of the leading companies operating in the global data prep market. Marketing strategies adopted by these companies and increased funding on research and development will have a positive influence in the overall market as well.

The study presents a granular assessment and quantitative evaluation of:

  • Key growth factors and prominent trends
  • Size and share of key segments in overall market
  • Key challenges and winning imperatives
  • Factors shaping competitive landscape
  • Insights into how contours of market will change in coming years
  • Technological advances
  • New avenues and imminent investment pockets
  • Regulatory landscape shaping current and future strategies of companies

The region-wise assessment includes market dynamics in:

  • North America
  • Asia Pacific
  • Europe
  • Latin America
  • The Middle East and Africa

The study is prepared with the help of an extensive primary and secondary research. Primary research includes but not limited to interactions, interviews, surveys, and events. Opinions of policy makers and industry experts are carefully integrated into the insights to complement primary research. Volumes of secondary data gleaned through renowned paid sources, annual statements, reputed journals, and government documents offer insights into current dynamics and key evolution trajectories the market is likely to assume. The research employs various industry-wide analytics methods and well-established methodologies to ascertain the attractiveness of key segments. Further, it evaluates the lucrativeness of key regions and factors underlying their maturity. The insights notably include a detailed analysis of forces behind vendor differentiation and offers insight into investment-decision making by prominent players.

The report strives to enlighten businesses and industry stakeholders on multiple facets of the growth dynamic of the market, the key of which include answers to:

  • Which key factors will shape the competitive landscape?
  • Which trends will stimulate research and development activities in different geographies?
  • Which are the lucrative growth areas and what is the size of potential they are likely contribute to the overall market?
  • Which disruptions in market growth are likely to come with the new business models?
  • Which are some of the recent overhauls in policies that may change the course of the market significantly?
  • Which are the geographies that will form sizable sources of new streams to new and established players alike?
  • How are top players likely to realign their strategy to counter the forces of competition?
  • Which key strategies emerging players are likely to focus on to consolidate their position?
  • Which changes in end-user preferences might affect the status quo held by the leading players?
  • Which are some of the game-changing innovations influencing the projected share and revenue of the market and its segments?

Note: Utmost care has invariably been taken to present data and arrive at statistics at all the TMR Research reports. Meanwhile, some recent developments and new industry trends may take time to be included in the reports.

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