Cross Platform and Mobile Advertising Market - Global Industry Analysis, Market Share, Drivers, Restraints, Growth, and Forecast 2017 - 2025

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Cross Platform and Mobile Advertising Market - Global Industry Analysis, Market Share, Drivers, Restraints, Growth, and Forecast 2017 - 2025

Status : September, 2021 | Technology & Media

Report Digest


Global Cross Platform and Mobile Advertising Market: Snapshot

Since the attention of the consumers has shifted from the conventional media channels to always-on-display, the demand for advanced devices, created by combining multiple devices in novel ways for multitasking in order to enhance their efficiency, functionality, and overall user experience. The need for uncomplicated content sharing and connecting with others has been influencing the global cross platform and mobile advertising market significantly.

Cross-platform advertising is a new and emerging concept, which is highly supportive of mobile advertising methods. With the interaction of consumers on various devices, important information about their need, choice, and interest for shopping is revealed, using which, marketers are reaching their target customers and interacting with them across multiple devices. Over the last few years, mobile advertising has evolved as a significant component of mobile marketing, standing close to online advertisement since, via mobile advertisement, publishers, advertisers, and markets can target their specific customers on their mobile devices.

Nowadays, people are relying on multi-screens for online shopping. Most of the media time of these consumers is spent on smartphones, tablets, laptops, computers, and smart televisions. This behavior of consumers has acted as a catalyst in the advent of cross platform and mobile advertising, which is reflected in the market’s tremendous progress since the recent past. Several established IT companies, such as Google, have surfaced as the key providers of advertising solutions on cross platforms across the world.

Global Cross Platform and Mobile Advertising Market: Overview 

The global cross platform and mobile advertising market is expected to ride on the need for interactive advertising to propel business growth. Interactive advertising has a major role to play in today’s era of digital marketing. Out of all the other forms of interactive advertising, cross platform advertising and mobile advertising have emerged as the most promising ones, although they are two different concepts. In the near future, the global market is anticipated to parade a weighty buildout.

Global Cross Platform and Mobile Advertising Market: Growth Factors

The rise in the usage of mobile internet and furtherance of network technologies are predicted to set the stage for growth for the global cross platform and mobile advertising market. Besides these, it is expected of the emergence of unprecedented mobile internet devices to spur the market growth. Other growth drivers of the global cross platform and mobile advertising market include the multiple advertising platforms and the advancing trend of mobile applications.

Global Cross Platform and Mobile Advertising Market: Key Segmentations

There are different parameters that the international cross platform and mobile advertising market is categorized into, viz. advertising platform, type of advertising, end-use verticals, geography, devices, services, and solutions.

Considering the advertising platform categorization, the global cross platform and mobile advertising market is segmented into two broad categories, i.e. cross platform advertising platform and mobile advertising platform. Among others, in-app advertising, rich media and display advertising, search advertising, and messaging advertising are the critical segments of the market on the basis of advertising type. In terms of end-use verticals, the market segmentation follows as healthcare, banking, financial services, and insurance (BFSI), media, energy and utilities, transportation and logistics, and telecommunication.

With regard to the devices segregation, the segments include smart TV, PCs and laptops, and feature mobile phones and smartphones. The services type of categorization displays two important segments, viz. integration services and consulting services. In respect of solutions, the five crucial divisions of the market are integrated solutions, reporting and analytics solutions, content delivery solutions, advertise campaign solutions, and mobile proximity solutions.

Geographically, the market is spread across significant segments, which are Europe, Asia Pacific, North America, and Rest of the World.

Global Cross Platform and Mobile Advertising Market: Company Profiling

4info, Amobee, AOL Inc., Apple Inc., Facebook Inc., Google Inc., Inmobi, Jumptap, Inc., Millennial Media, Microsoft Corporation, Mojiva, Inc., Nokia Corporation, Telenav, Inc., and Yahoo! Inc. are some of the leading players envisioned by the analysts to make a mark in the worldwide cross platform and mobile advertising market. The report has analyzed and studied the most deciding aspects of each company that have led the business to see a substantial growth in the global market.

Although the global market could experience a slack in its growth, owing to the complexity in cross platform advertising and privacy and location issues, there are some great opportunities available for the vendors. With the inception of mobile proximity marketing and acceptance of customers, the market is foretold to exhibit strong growth against the few constraints.

The reports at TMR Research provide qualitative solutions that break the barriers of doubt or uncertainties when the stakeholders plan to expand their growth reach. The researchers compile the necessary information that enlightens the CXOs about the current growth opportunities in a specific market and enables them to make the most of the opportunities.

TMR Research is a leader in developing well-researched reports. The expertise of the researchers at TMR Research makes the report stand out from others. TMR Research reports help the stakeholders and CXOs make impactful decisions through a unique blend of innovation and analytical thinking. The use of innovation and analytical thinking while structuring a report assures complete and ideal information of the current status of the market to the stakeholders.

TMR Research has rich experience in developing state-of-the-art reports for a wide array of markets and sectors. The brilliance of the experts at TMR Research and their alacrity to conduct thorough research and create phenomenal reports makes TMR Research better than others.

5-Point Growth Formula

The 5-point growth formula developed by TMR Research provides an insight to the stakeholders and CXOs about the current situation in the market. The growth formula makes the report a perfect companion for the stakeholders and CXOs.

The 5-point growth formula includes the following points:

  • Current and Future Threats
  • Accurate Trend Analysis
  • Regional Assessment
  • Industrial Analogy
  • COVID-19 Impact

Current and Future Threats

Along with studying the opportunities necessary for growth, threats are also an important aspect to look upon for the companies and stakeholders in a specific sector. TMR Research studies every negative aspect that will hinder the growth of a specific area of business and includes it in the report. The stakeholders and CXOs will have the benefit of assessing the threat and take the necessary steps to prevent the hindrance caused due to the threats.

Accurate Trend Analysis

Keeping up with the latest trends is crucial in any business or sector. While stakeholders are aware of the trends that are on the surface, TMR Researchers find trends that are deeply entrenched in the particular market or sector. The reports are constantly updated with the latest trends so that the stakeholders and CXOs can derive benefits from the trends and generate good revenues.

Regional Assessment

Demography forms an important part of the growth pattern of all the markets. Diving deep into the demographics enables maximum output from specific areas. The TMR Research team assesses every region and picks out the vital points that have a large impact on the growth of a market.

Industrial Analogy

The analysts at TMR Research conduct an all-round analysis on the competitive landscape of the market. The observations recorded by the analysts are added to the reports so that every stakeholder gets a glimpse of the competitive scenario and frame their business plans according to the situation.

COVID-19 Impact

The COVID-19 outbreak has changed the growth projections of numerous sectors and businesses. The analysts at TMR Research have conducted a conscientious survey on the markets after the pandemic struck. The analysts have put forth their brilliant and well-researched opinions in the report. The opinions will help the stakeholders to plan their strategy accordingly.

The reports offer answers to the top 7 questions that revolve around the growth of the market

  • What are the diverse growth parameters influencing the market?
  • Which regions will contribute largely to the growth of the market
  • What are the recent innovations and technological advancements in the market?
  • What are the emerging trends across the market?
  • How has COVID-19 affected the market?
  • What will be the post-pandemic scenario of the market?
  • What are the major threats that will dent the growth prospects of the market?