Content Moderation Solutions Market - Global Industry Analysis, Size, Trends, Growth, Trends, and Forecast 2018 - 2028

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Content Moderation Solutions Market - Global Industry Analysis, Size, Trends, Growth, Trends, and Forecast 2018 - 2028

Status : May, 2020 | Technology & Media | PPT format

Report Digest


Global Content Moderation Solutions Market: Overview

Owing to rising need across all industry verticals, content moderation solutions market. Besides, as spend on digital advertising reach a new high in order to make the most of social media and people spending longer duration connected to the web, market will see an upward curve over the forecast period of 2018 and 2028.

The forecast period, thus, would witness an impressive CAGR (Compound Annual Growth Rate), contributing to the rise of market worth and creation of new growth opportunities in the market playfield. It is worth mentioning here that enterprises of all sizes are moving towards an optimum use of social media and the internet in general, boosting growth in the said market.

Global Content Moderation Solutions Market: Notable Development

The global content moderation solutions market is witnessing developments that are shaping the competitive landscape. Some of the most prominent developments are outlined below. More detailed glimpse can be had in the upcoming report on the market.

2019: Microsoft came up with a new tool. It aids in improving AI in Azure. In azure cognitive services power application, this is a strengthening of product offering. It allows for content moderation, personalizing of content and anomaly detection. And, this in turn helps better decision making.

2019: A service to detect profanity in blogs, memes, forums, children’s site, etc, was launched by WebFurther, LLC. It is called the Optical Character Recognition Profanity Filter Service and it can gather data from videos, images as well as other formats. It is quite popular among the consumer base.

2017: Google came up with new Video Intelligence PI under its AI and machine learning product line for business developers. They can now create applications for extraction of automatic video entities. This contributes largely to Google’s product portfolio strength and popularity of AI based solutions for video data analysis.

The global content moderation solutions market is fragmented and with entry of new players, the competitive landscape is predicted to be more fragmented. Key names in the global content moderation solutions market are Microsoft, Alphabet Inc. (Google), Accenture, IBM Corporation, Appen Limited, Webhelp, Basedo, Alegion, Clarifai, Inc, Cogito Tech LLC, Computyne Business Process Services, Conectys, Europe IT Outsourcing Company, ICUC.Social, Lionbridge Technologies, Inc., LiveWorld Inc., MD SOFTWARE, OneSpace.com, Open Access BPO, Pure Moderation, Two Hat Security, WebFurther, LLC, among others.

Global Content Moderation Solutions Market:  Key trends and driver

The global content moderation solutions market is on a upward growth curve owing to various trends and drivers, prominent among which are spelled out below.

Increase in use of internet is driving business owners to digitize their marketing efforts in a major way. In 2017, about 4 billion users market the internet playfield, across the globe. And, China held the largest chunk of these users - 829 million. As the move to digital from traditional advertising becomes sharp, market would chart high growth statistics. Thus, one sees, rise in number of websites, digital commerce and other forays by market players in a big way.

Social media also plays a role as for many businesses their target audience is glued to these of the platforms, consuming content available here voraciously. This, again is leading to the market onto a high growth curve over the forecast period.

Global Content Moderation Solutions Market:  Regional Analysis

Prominent share of global content moderation solutions market will be held by North America, followed by Europe over the forecast period. It is attributable to high levels of digitization.

The region that will lead the market, however, will be the Asia Pacific (APAC). This growth in the region will be owed to government initiatives towards digitization. Besides, the government is promptly working on building an appropriate infrastructure. The region is also witnessing increase in use of smart phones and internet services.

The report is segmented as presented below:

On the basis of component:

  • Software
  • services

On the basis of type:

  • Image moderation
  • Text moderation
  • Video moderation
  • Website moderation
  • Profile moderation

On the basis of moderation type:

  • Pre moderation
  • Post moderation
  • Reactive moderation
  • Automated moderation
  • Distributed moderation

On the basis of deployment model

  • Cloud
  • On premise

On the basis of organization size:

  • Large enterprises, small and medium sized enterprises (SMES).

On the basis of end-user

  • IT and telecommunication
  • Media and entertainment
  • Retail and e-commerce
  • Government
  • Banking
  • Financial services and insurance (BFSI)
  • Healthcare
  • Automotive
  • Packaging and labeling
  • Energy and utility

The study presents a granular assessment and quantitative evaluation of:

  • Key growth factors and prominent trends
  • Size and share of key segments in overall market
  • Key challenges and winning imperatives
  • Factors shaping competitive landscape
  • Insights into how contours of market will change in coming years
  • Technological advances
  • New avenues and imminent investment pockets
  • Regulatory landscape shaping current and future strategies of companies

The region-wise assessment includes market dynamics in:

  • North America
  • Asia Pacific
  • Europe
  • Latin America
  • The Middle East and Africa

The study is prepared with the help of an extensive primary and secondary research. Primary research includes but not limited to interactions, interviews, surveys, and events. Opinions of policy makers and industry experts are carefully integrated into the insights to complement primary research. Volumes of secondary data gleaned through renowned paid sources, annual statements, reputed journals, and government documents offer insights into current dynamics and key evolution trajectories the market is likely to assume. The research employs various industry-wide analytics methods and well-established methodologies to ascertain the attractiveness of key segments. Further, it evaluates the lucrativeness of key regions and factors underlying their maturity. The insights notably include a detailed analysis of forces behind vendor differentiation and offers insight into investment-decision making by prominent players.

The report strives to enlighten businesses and industry stakeholders on multiple facets of the growth dynamic of the market, the key of which include answers to:

  • Which key factors will shape the competitive landscape?
  • Which trends will stimulate research and development activities in different geographies?
  • Which are the lucrative growth areas and what is the size of potential they are likely contribute to the overall market?
  • Which disruptions in market growth are likely to come with the new business models?
  • Which are some of the recent overhauls in policies that may change the course of the market significantly?
  • Which are the geographies that will form sizable sources of new streams to new and established players alike?
  • How are top players likely to realign their strategy to counter the forces of competition?
  • Which key strategies emerging players are likely to focus on to consolidate their position?
  • Which changes in end-user preferences might affect the status quo held by the leading players?
  • Which are some of the game-changing innovations influencing the projected share and revenue of the market and its segments?

Note: Utmost care has invariably been taken to present data and arrive at statistics at all the TMR Research reports. Meanwhile, some recent developments and new industry trends may take time to be included in the reports.

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