Computational Creativity Market - Global Industry Analysis, Size, Share, Growth, Trends and Forecast 2018 - 2028

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Computational Creativity Market - Global Industry Analysis, Size, Share, Growth, Trends and Forecast 2018 - 2028

Status : September, 2021 | Technology & Media

Report Digest


Computational creativity is generally applied to artificial intelligence or other computer technologies which helps emulate, experiment, facilitate, and enhance human creativity. It involves experimentation with an objective of developing thought processes and innovative ideas in various fields such as engineering, architecture, art, music, cuisine, and literature. Further, the computational creativity helps create things once considered impossible for computers including sculptures, paintings, and written works of fiction. The global computational creativity market is likely to benefit from a range of factors including both macroeconomic and microeconomic factors.

Computational creativity has gained rising momentum in the recent years, with increasing need for automation in creative tasks to improve the process and to design more personalized experiences for the consumers. Rising adoption of computational creativity in modern applications along with heavy investments in start-ups that provide computational creativity solutions will possibly create new growth opportunities for key players in the computational creativity market. The computation creativity market players are also focusing on expansion and merger & acquisitions to bolster their position.

Computational Creativity Market – Notable Developments

  • In October 2018, IBM Research team collaborated with Symirise, one of the world’s leading producers of fragrances and flavorings, to create an AI system called ‘Philyra’ that can create perfumes based on digital fragrance models. It uses advanced machine learning algorithms developed by IBM Research for product design technology to examine thousands of formulas and raw materials that help identify patterns and novel combinations. Further, with IBM Research AI for Product Composition, a spice manufacturer McCormick is leveraging machine learning to develop different combinations of flavors.
  • In May 2018, Jukedeck, a UK-based AI music startup and a key player of computational creativity market, used its musical AI to create entire soundtrack for a new digital video series, ‘ART + TECHNOLOGY’, launched in partnership with Bloomberg Media Group and Hyundai Motor Company.

Some of the most prominent competitors operating in the competitive landscape of global computational creativity market include –

  • IBM
  • Microsoft
  • Amazon Web Services
  • Jukedeck, Autodesk
  • Adobe
  • Google
  • Cyanapse
  • Obvious
  • Object AI
  • Avia
  • Logojoy
  • Lumen5
  • IntegraPay
  • Canva
  • B12
  • Amper Music
  • Automated Creative
  • Firedrop
  • Prisma Labs
  • Runway
  • Skylum
  • Hello Games
  • The Grid
  • ScriptBook
  • HUMTAP
  • WaveAI Inc

Computational Creativity Market Dynamics

Computational creativity market is deemed to be one of the most-acclaimed business spheres of the modern industrial space which is expected to witness a remarkable growth in the coming years. Growing adoption of computational creativity solutions for a number applications in marketing and web designing, music composition, high-end video gaming development and others are likely to contribute to the expansion of computational creativity market. These solutions help users build new creative websites with just a few clicks, without requiring prior knowledge or experience in coding and also employ advanced algorithms to develop most relevant experiences for end users. Such rapid pace of technological advancements, especially in AI field, is projected to augur well with the growth of computational creativity market. The computational creativity market is also likely to be positively influenced by a range of interconnected factors.

However, growing competition among key stakeholders and slow digitalization rate affecting the adoption of machine learning and AI technology may create a hindrance in the market growth of computational creativity.

North America to Generate Substantial Revenue Growth of the Computational Creativity Market

Advances in modern technology along with rising use of AI-based solutions for creative pursuits is anticipated to push the adoption of computational creativity solutions in North America. Key providers in the region are focusing on product innovations and deployment of AI-based solutions along with adoption of numerous growth strategies to improve their presence in the computational creativity market.

Consumer inclination toward smartphone culture coupled with adoption of new technologies, especially the ones that aid an individual’s creative pursuits is likely to boost the growth of computational creativity market in various regions across the globe.

Computational Creativity Market Segmentation

By technology, the market of computational creativity can be segmented into:

  • Machine Learning and Deep Learning
  • Natural Language Processing 
  • Computer Vision

By component, the computational creativity market can be segmented into:

  • Solutions
  • Services

By deployment type, the market of computational creativity can be segmented into:

  • Cloud-based
  • On-premises

By operating system, the computational creativity market can be segmented into:

  • Microsoft Windows
  • macOS
  • Linux

By application, the market of computational creativity can be segmented into:

  • Product Designing
  • Marketing and Web Designing
  • Photography and Videography
  • Music Composition
  • Automated Story Generation
  • High-End Video Gaming Development
  • Others

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The 5-point growth formula includes the following points:

  • Current and Future Threats
  • Accurate Trend Analysis
  • Regional Assessment
  • Industrial Analogy
  • COVID-19 Impact

Current and Future Threats

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Regional Assessment

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Industrial Analogy

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COVID-19 Impact

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The reports offer answers to the top 7 questions that revolve around the growth of the market

  • What are the diverse growth parameters influencing the market?
  • Which regions will contribute largely to the growth of the market
  • What are the recent innovations and technological advancements in the market?
  • What are the emerging trends across the market?
  • How has COVID-19 affected the market?
  • What will be the post-pandemic scenario of the market?
  • What are the major threats that will dent the growth prospects of the market?