Complete Nutrition Products Market - Global Industry Analysis, Size, Share, Growth, Trends, and Forecast, 2020 - 2030
Global Complete Nutrition Products Market: Overview
The pandemic situation created by the outbreak of the novel corona virus sent shockwaves across the global complete nutrition products market. Various major players in the global complete nutrition products market witnessed a stark increase in the demand for complete nutrition products as an increasing amount of consumers were stocking up on nutritional as well as easy to cook food products. This favoured the global complete nutrition products market in recent times. Moreover, since a majority of global population was stranded in their homes during these difficult times, demand for convenient as well as nutritional food products received massive demand in the global complete nutrition products market.
Global Complete Nutrition Products Market: Major Trends and Drivers
Rising popularity of the products from the global complete nutrition products market can be attributed to rising focus of consumers on maintaining good health, opting for clean label products that consist of natural ingredients, and increasing trend of using alternative products made from using organic food products. Furthermore, rising demand from customers for easy to cook and convenient food products is also expected to bolster the growth in the global complete nutrition products market in coming years.
Moreover, development and rapid adoption of e-commerce services and platforms, owing to increased internet penetration across the world also supplemented the demand in the global complete nutrition products market. Other essential factors driving the growth in the global complete nutrition products market include rising customer preference for food products that consist of high quality and premium ingredients as well as increased spending on premium packaged and easy to cook food products.
Global Complete Nutrition Products Market: Key Players and Manufacturers
Few of the leading as well as incumbent players and vendors operating within the global complete nutrition products market include Soylent, SlimFast, RSP Nutrition, MuscleBlaze, Jimmy Joy, Huel, Inc., IdealShape, LadyBoss, Numix, and YFood Labs, GmbH. Players and manufacturers in the global complete nutrition products market are seen adopting for various growth strategies, primarily focusing on developing and launching new food products that offer convenience as well as nutritional benefits to their consumers. Several players in the global complete nutrition products market are also working towards establishing as well as strengthening their online presence and market their products through various e-commerce companies.
For example, RSP Nutrition launched two new ready to drink products in May of 2020, known as ‘TrueFit’ and ‘Immunity and Hydration Shot’. Similarly, SlimFast launched a suite of 21 brand new complete nutrition products in January of 2020. These products included RTD meal replacement shakes, meal replacement bars, shake mixes, and snacks.
Global Complete Nutrition Products Market: Regional Assessment
Regionally, North America led the global complete nutrition products market in recent past in terms of revenue share. This trend can be attributed to increase in the health related concerns such as diabetes as well as obesity in regional consumers. Furthermore, increasing adoption of healthy lifestyle among young consumers in the region as well as relatively higher growth observed in the regional economies such as the United States and Canada are also supplementing development of the global complete nutrition products market in North America. In the United States, rising prevalence of cancer as well as cardiovascular diseases is also creating new avenues for the advancement of the global complete nutrition products market.
Another region expected to observe immense growth opportunities in the global complete nutrition products market in coming years is Asia Pacific. Key factors driving the development in the global complete nutrition products market include high demand for complete nutrition products in the regional economies such as China, Taiwan, India, Japan, and Australia, as well as strong prevalence of unhealthy or improper dietary habits in majority of regional consumers.
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