Chaga Mushroom Market - Global Industry Analysis, Size, Share, Growth, Trends and Forecast 2018 - 2028

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Chaga Mushroom Market - Global Industry Analysis, Size, Share, Growth, Trends and Forecast 2018 - 2028

Status : April, 2019 | Food and Beverages | PPT format

Report Digest


Chaga Mushroom Market – Introduction

Strong consumer sentiments for health drinks and increasing popularity of functional food and beverage products are driving the demand for healthful products such as chaga mushroom. Consumption of chaga mushroom or Inonotus obliquus is increasing in the food and beverage ingredients landscape owing to the health benefits provided by chaga mushrooms. Also, chaga mushroom products are highly embraced among intensifying ‘natural’ and ‘clean label’ trends.

Not only in the food and beverage industry, but chaga mushrooms also find application in other end-user industries such as personal care, cosmetics and pharmaceutical. Food and beverage brands are turning to natural ingredients to accommodate the rising demand for natural and organic products among consumers. With the research studies validating the health benefits of chaga mushrooms, demand for chaga mushroom is expected to increase significantly in the future. These factors are broadly influencing the chaga mushroom market globally.

Chaga Mushroom Market – Notable Developments

Key players in the chaga mushroom market are Annanda Chaga Mushrooms., Chaga Mountain, Lingonberry Group, Bioway (Xi'an) Organic Ingredients Co. Ltd, Baikal Herbs, Sayan Health, Four Sigmatic, Chaga Mountain, Inc., Eartherbs L.L.C and others.

  • In January 2019, the Republic of Tea, a California-based tea company introduced 13 new healthy tea blends which include a Burnout Blocker blend representing a blend of chaga medicinal mushroom, ginger, cinnamon and dates.
  • In March 2019, Om, Mushroom Superfoods, a U.S. based leading provider of functional mushroom powder launched an innovative line of Mushroom Superfood Daily Boost Capsules and Mushroom Superfood Functional Drinks Sticks at the Natural Products Expo West in California. The New product lines also included chaga mushroom ingredients for their natural and healthful benefits.
  • Tamim teas launched five different variants of immune-boosting herbal teas that are packaged in environment-friendly canisters. One of the variants includes Chaga Chai – tea rich in chaga mushroom ingredients in combination with other herbs such as cinnamon, honeybush, orange peel, and chai spices.

Chaga Mushroom Market Dynamic

Chaga Mushroom to Become the Next Superfood

As an increasing amount of research studies are supporting the health benefit claims of chaga mushrooms, chaga mushroom is being highly sought after by manufacturers to add value in the food products. With this, chaga mushrooms are classified under the upcoming superfood category and their production and processing have become an important business opportunity for stakeholders. Rising interest in the natural ingredients and dietary supplements has also spurred the cultivation of chaga mushrooms globally. With chaga mushroom becoming the next superfood, the chaga mushroom market players are expected to witness lucrative opportunities during the forecast period.

Chaga Mushroom Market: Brands to Utilize Chaga Mushroom as an Adaptogen

Chaga mushrooms are also known as adaptogens owing to the higher concentration of beta-glucans, few Vitamin B types and antioxidants. Adaptogens are not classified legally or scientifically, however, some of the substances that help in maintaining physical and mental stress are touted as adaptogens by manufacturers. As these labels help manufacturers in gaining greater consumer traction, chaga mushrooms and their products are being sold as adaptogens by market manufacturers.

The chaga mushroom marketplace is currently dominated by the supplement form and are witnessing higher distribution through health food shops. With the dissemination of knowledge regarding the health benefits of chaga mushrooms, application of chaga mushroom in increasing in multiple end use industries, thereby driving the growth of the chaga mushroom market in during the forecast period.

Chaga Mushrooms to Find Broader Application Scope

Utilization of chaga mushrooms is expanding significantly on the back of growing awareness of beneficial properties of chaga mushrooms. With the high concentrations of superoxide dismutase (SOD), chaga mushrooms are actively studied for their anti-aging properties in addition to the characteristics of anti-oxidant and anti-inflammatory substances. Also, R&D efforts are underway to find chaga mushroom’s potential in combating diseases such as diabetes and bowel disorders. In addition, beneficial cytokines present in the chaga mushrooms are known to stimulate white blood cells that fight against harmful virus and bacteria. In pipeline projects associated with chaga mushroom include cancer research as pilot results observe prevention of human liver cancer cell growth.

Chaga Mushroom Market – Regional Outlook

Europe and the United States are the most lucrative markets for chaga mushrooms owing to significant popularity of change tea in these regions and increasing demand for change mushrooms as a rich source of antioxidants. Russia is the leading producer of change mushrooms with a suitable cold climate for mushrooms in the nation. Global demand for chaga mushroom is increasing steadily on the back of natural and organic product trend and increasing consumer health consciousness.

Chaga Mushroom Market – Segmentation

Chaga mushroom market is segmented on the basis of form, nature, application and distribution channel.

Based on application, the chaga mushroom market is segmented into,

  • Immune Booster
  • Anti-inflammatory
  • Alkalizing
  • Antioxidant
  • Others

Based on form, the chaga mushroom market is segmented into,

  • Powder
  • Liquid

On the basis of nature, the chaga mushroom market is segmented into,

  • Conventional
  • Organic

Based on distribution channel, the chaga mushroom market is segmented into,

  • E-commerce
  • Direct
  • Indirect
  • Retail
    • Hypermarket/supermarket
    • Discount stores
    • Independent grocery stores
    • Others

The study presents reliable qualitative and quantitative insights into:

  • Market segments and sub-segments
  • Market trends and dynamics
  • Supply and demand chain of the market
  • Market valuation (revenue and/or volume)
  • Key trends/opportunities/challenges
  • Forces defining present and estimated future state of the competitive landscape
  • Technological developments
  • Value chain and stakeholder analysis

The regional analysis covers:

  • North America
  • Latin America
  • Europe
  • Asia Pacific
  • Middle East and Africa

The vast market research data included in the study is the result of extensive primary and secondary research activities. Surveys, personal interviews, and inputs from industry experts form the crux of primary research activities and data collected from trade journals, industry databases, and reputable paid sources form the basis of secondary research. The report also includes a detailed qualitative and quantitative analysis of the market, with the help of information collected from market participants operating across key sectors of the market value chain. A separate analysis of macro- and micro-economic aspects, regulations, and trends influencing the overall development of the market is also included in the report.

Highlights of the report:

  • A detailed analysis of key segments of the market
  • Recent developments in the market’s competitive landscape
  • Detailed analysis of market segments up to second or third level of segmentation
  • Historical, current, and projected future valuation of the market in terms of revenue and/or volume
  • Key business strategies adopted by influential market vendors
  • Outline of the regulatory framework surrounding and governing numerous aspects of the market
  • Growth opportunities in emerging and established markets
  • Recommendations to market players to stay ahead of the competition

Note: Immense care has been taken to present data with the highest levels of accuracy in all TMRResearch reports. Nevertheless, recent developments related to market/vendor landscape may take time to reflect in the analysis.

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