Cereal Bar Market - Global Industry Analysis, Size, Share, Growth, Trends and Forecast 2018 - 2028

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Cereal Bar Market - Global Industry Analysis, Size, Share, Growth, Trends and Forecast 2018 - 2028

Status : May, 2020 | Food and Beverages | PPT format

Report Digest


Cereal Bar Market: Overview

Apart from regular cereal bars used as a snack bar or mini meal, calcium fortified cereal bars are witnessing increasing uptake. Calcium fortified cereal bars are increasingly being consumed by women between 18 and 50 years to prevent osteoporosis. This marks a new trend for the growth of cereal bar market.

Cereal bars are available in various types as combination of cereals, nuts, seeds, honey, and dried fruits. They are now also available in sugar and non-sugar varieties.

An upcoming research report on cereal bar market provides detailed insights into growth trends and opportunities likely to come to the fore in the said market over the 2018-2028 forecast period. Drivers and challenges pertinent to the cereal bar market are examined to provide reliable analysis of the cereal bar market over the forecast period.

Cereal Bar Market: Competitive Landscape

The global cereal bar market features a fragmented vendor landscape due to presence of a large number of players in this space. However, large established food companies, namely Hain Celestial Group, General Mills, and Nestle S.A. hold a share in the overall cereal bar market. Established product lines of cereal bars, as well product innovations for healthy options are key behind growth of these companies in the cereal bar market.

On the other hand, expanding product line of food companies in emerging economies of Asia Pacific is intensifying competition in the overall cereal bar market. Small regional product manufacturers are vying to foray into packaged snack segment, including cereal bars.

Small food companies gain advantage of low price point and expanding distribution channels, especially online sales.

Cereal Bar Market: Key Trends

Changing lifestyles in emerging economies due to economic growth has influenced food habits of individuals in these countries. In urban areas, increasing purchasing power and busy everyday routine, wherein mostly both partners are working has led to rapid adoption of packaged foods, including cereal bars. Cereal bars are increasingly used as a convenient breakfast option or mid-morning snack among busy urbanites.

With growing popularity of cereal bars as a preferred snack option, availability in few types with combination of nuts, seeds, and dried fruit is increasing their uptake. Cereal bars are now deemed as a healthy snack option, thereby leading to an uptick in their demand. This fuels growth of cereal bar market in emerging economies.

Apart from this, availability in attractive and convenient packaging makes cereal bars preferred as an on-the-go food, especially among students and office goers.

Cereal bars are consumed for weight loss and fitness goals as well. Individuals seeking weight loss consume cereal bars to keep a check on everyday calorie intake. Gym goers and fitness enthusiasts also consume cereal bars for nutrition packed in a bar, which are easy to carry and easy to consume. Such food habits favor growth of cereal bar market.

Cereal Bar Market: Regional Outlook

North America currently is the leading consumer of cereal bars among other key regions in the cereal bar market. Excess availability of packaged snacks along with practices of consumption of on-the-go food makes North America the leading consumer of cereal bars.

Besides this, discerning consumers striving to adopt healthy snack options is fuelling demand for cereal bars in the region.

Europe also exhibits substantial demand for cereal bars due to high purchasing power of individuals, which makes way for wide consumption of convenient packaged food.

The study presents a granular assessment and quantitative evaluation of:

  • Key growth factors and prominent trends
  • Size and share of key segments in overall market
  • Key challenges and winning imperatives
  • Factors shaping competitive landscape
  • Insights into how contours of market will change in coming years
  • Technological advances
  • New avenues and imminent investment pockets
  • Regulatory landscape shaping current and future strategies of companies

The region-wise assessment includes market dynamics in:

  • North America
  • Asia Pacific
  • Europe
  • Latin America
  • The Middle East and Africa

The study is prepared with the help of an extensive primary and secondary research. Primary research includes but not limited to interactions, interviews, surveys, and events. Opinions of policy makers and industry experts are carefully integrated into the insights to complement primary research. Volumes of secondary data gleaned through renowned paid sources, annual statements, reputed journals, and government documents offer insights into current dynamics and key evolution trajectories the market is likely to assume. The research employs various industry-wide analytics methods and well-established methodologies to ascertain the attractiveness of key segments. Further, it evaluates the lucrativeness of key regions and factors underlying their maturity. The insights notably include a detailed analysis of forces behind vendor differentiation and offers insight into investment-decision making by prominent players.

The report strives to enlighten businesses and industry stakeholders on multiple facets of the growth dynamic of the market, the key of which include answers to:

  • Which key factors will shape the competitive landscape?
  • Which trends will stimulate research and development activities in different geographies?
  • Which are the lucrative growth areas and what is the size of potential they are likely contribute to the overall market?
  • Which disruptions in market growth are likely to come with the new business models?
  • Which are some of the recent overhauls in policies that may change the course of the market significantly?
  • Which are the geographies that will form sizable sources of new streams to new and established players alike?
  • How are top players likely to realign their strategy to counter the forces of competition?
  • Which key strategies emerging players are likely to focus on to consolidate their position?
  • Which changes in end-user preferences might affect the status quo held by the leading players?
  • Which are some of the game-changing innovations influencing the projected share and revenue of the market and its segments?

Note: Utmost care has invariably been taken to present data and arrive at statistics at all the TMR Research reports. Meanwhile, some recent developments and new industry trends may take time to be included in the reports.

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