Cannabis Beverages Market - Global Industry Analysis, Size, Share, Growth, Trends, and Forecast 2019 - 2029

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Cannabis Beverages Market - Global Industry Analysis, Size, Share, Growth, Trends, and Forecast 2019 - 2029

Status : June, 2020 | Consumer Goods | PPT format

Report Digest


Global Cannabis Beverages Market: Overview

Cannabis beverages have gained popularity among the global population due to their health benefits. Furthermore, the insignificant amount of sugar present in these products has promoted their use among health-conscious people. Moreover, the apt proportion of cannabis in these beverages boosts its medicinal value, thereby fuels the demand for cannabis beverages. In addition to this, legal permission to use marijuana for recreational and medicinal purposes by many countries is projected to push the requirement for and production of cannabis-based beverages.

Broadly, the market is segmented into alcoholic and non-alcoholic product types depending on the presence or absence of alcohol in these beverages. The major sale channels for the cannabis beverages market are restaurants, hotels, clubs, lounges, and cafes.

Global Cannabis Beverages Market: Growth Dynamics

The increased cannabis use for the treatment of various diseases including cancer, neurological disorders, and pain management is boosting the demand for cannabis beverages. Moreover, shifting consumers’ preference from smoking cannabis to other options such as beverages, chocolates, tinctures, and other edibles is paving a way for market development. In addition, the easy access to cannabis-based beverages due to the legalization of marijuana use in various countries is helping the market to grow progressively.

Additionally, the market is also projected to witness profound growth due to upsurge in the use of cannabis beverages over other marijuana-infused consumables including cookies, chocolates, brownies, and sweets such as candies and gummies, which are considered not so good for the health. Moreover, the growing preference among a huge number of population to use cannabis beverages in place of alcohol or soft drinks is pushing the market development. However, the extremely high taxes for legal cannabis producers in a few countries such as the U.S. is making it difficult for them to sustain.

Global Cannabis Beverages Market: Notable Development

The market for cannabis beverages is witnessing tremendous growth opportunities. Numerous companies involved in the market are entering into partnerships. For instance, Mota Ventures Corp. and BevCanna Enterprises Inc. recently announced their collaboration. The main motive of this collaboration is the distribution of products from BevCanna in the European market. Furthermore, these products are blended with hemp-derived cannabidiol (CBD). The market shows a promising future with the upward curve in the use of cannabis-based beverages among the female millennial population.  The growing preference for the use of “chemical-free” and “natural” beverages is making the way for the acceptance of cannabis beverages among the worldwide population. Moreover, the entry of various new players into the market is aiding its development.

The market for cannabis beverages is highly fragmented due to the presence of various active players contributing to its growth. The list of important players includes

  • The Alkaline Water Company
  • New Age Beverages Corporation
  • Koios Beverage Corporation
  • Phivida Holdings Inc.
  • Dixie Brands Inc.
  • VCC Brand
  • Aphria
  • Canopy Growth,
  • Keef Brand
  • Hexo Corp.

Global Cannabis Beverages Market: Regional Assessment

Among the important regions, the North America region seems to dominate the market for cannabis beverages due to legal permission for their use in recreational and medicinal activities. Moreover, Marijuana use was legalized in Canada for medical and recreational reasons in 2018. In addition to this, Europe is said to be one of the key regions in the global cannabis beverages market. The approval of freely available medical cannabis program by the National Conference of State Legislatures opened the doors for the participation of various companies in these regions to launch new products.

The study presents a granular assessment and quantitative evaluation of:

  • Key growth factors and prominent trends
  • Size and share of key segments in overall market
  • Key challenges and winning imperatives
  • Factors shaping competitive landscape
  • Insights into how contours of market will change in coming years
  • Technological advances
  • New avenues and imminent investment pockets
  • Regulatory landscape shaping current and future strategies of companies

The region-wise assessment includes market dynamics in:

  • North America
  • Asia Pacific
  • Europe
  • Latin America
  • The Middle East and Africa

The study is prepared with the help of an extensive primary and secondary research. Primary research includes but not limited to interactions, interviews, surveys, and events. Opinions of policy makers and industry experts are carefully integrated into the insights to complement primary research. Volumes of secondary data gleaned through renowned paid sources, annual statements, reputed journals, and government documents offer insights into current dynamics and key evolution trajectories the market is likely to assume. The research employs various industry-wide analytics methods and well-established methodologies to ascertain the attractiveness of key segments. Further, it evaluates the lucrativeness of key regions and factors underlying their maturity. The insights notably include a detailed analysis of forces behind vendor differentiation and offers insight into investment-decision making by prominent players.

The report strives to enlighten businesses and industry stakeholders on multiple facets of the growth dynamic of the market, the key of which include answers to:

  • Which key factors will shape the competitive landscape?
  • Which trends will stimulate research and development activities in different geographies?
  • Which are the lucrative growth areas and what is the size of potential they are likely contribute to the overall market?
  • Which disruptions in market growth are likely to come with the new business models?
  • Which are some of the recent overhauls in policies that may change the course of the market significantly?
  • Which are the geographies that will form sizable sources of new streams to new and established players alike?
  • How are top players likely to realign their strategy to counter the forces of competition?
  • Which key strategies emerging players are likely to focus on to consolidate their position?
  • Which changes in end-user preferences might affect the status quo held by the leading players?
  • Which are some of the game-changing innovations influencing the projected share and revenue of the market and its segments?

Note: Utmost care has invariably been taken to present data and arrive at statistics at all the TMR Research reports. Meanwhile, some recent developments and new industry trends may take time to be included in the reports.