Breastfeeding Accessories Market - Global Industry Analysis, Size, Share, Growth, Trends and Forecast 2018 - 2028

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Breastfeeding Accessories Market - Global Industry Analysis, Size, Share, Growth, Trends and Forecast 2018 - 2028

Status : November, 2020 | Medical Devices | PPT format

Report Digest


Breastfeeding Accessories Market Introduction

Breastfeeding accessories include various products, such as breast pumps, breast milk bottles, and breast pads, are used to help lactating mothers, especially those who have irregular milk flow, to making breastfeeding less painful and more convenient. Breastfeeding accessories can be used to store breast milk in order to feed the baby later, which is enabling working mothers to breastfeed their babies. Increasing awareness about the benefits of breastfeeding is expected to complement growth of the breastfeeding accessories market in the upcoming years. 

Breastfeeding Accessories Market – Notable Developments

  • Ameda AG – a leading manufacturer of breastfeeding accessories – announced in May 2018 that it will be expanding the production line of premium breastfeeding accessories and breast pumping accessories, including Ameda PumpEase® Hands-Free Pumping Bra, Ameda MoistureGuard™ Premium Nursing Pads, and Ameda Triple Zero Lanolin™, to meet the increasing demand for high-quality breastfeeding accessories among health-conscious young parents.
  • Medela LLC, an American company in the breastfeeding accessories market, recently introduced its new "beyond the pump" breastfeeding accessories product line, which include breastfeeding accessories such as a multifunctional Quick Clean™ Bottle Brush, Safe & Dry™ Ultrathin Disposable Nursing Pads, and a Maternity & Nursing Pillow. 

Some of the most prominent competitors operating in the competitive landscape of global breastfeeding accessories market include –

  • Koninklijke Philips N.V.
  • Ardo medical Ltd.
  • Medela LLC
  • Bailey Medical
  • Newell Brands
  • Cascade HealthCare Products, Inc.
  • Ameda AG
  • Energizer Holdings, Inc.
  • Mayborn USA Inc.
  • Pigeon Corporation
  • Nuby
  • Hygeia Medical Group II
  • Mayborn Group Limited
  • Jackel International Limited
  • Artsana S.p.A.
  • Lansinoh Laboratories Inc.
  • Whittlestone, Inc.
  • MAM International
  • Handi-Craft Company

Breastfeeding Accessories Market Dynamics

Declining Infant Mortality Rates Worldwide will Support Growth of the Breastfeeding Accessories Market

With the recent advancements and improvements in the quality of medical and healthcare facilities, the global infant mortality rates have declined sharply in the past few decades. According to the World Health Organization (WHO), infant mortality rate has reduced down to 29 deaths per 1000 live births in 2017from an estimated rate of 65 deaths per 1000 live births in 1990. Over 8.8 million infant deaths were reported in 1990, which reduced by more than 50% to 4.1 million in 2017, which resulted in bolstering demand for breastfeeding accessories between 1990 and 2017.

Leading players in the breastfeeding accessories market are monitoring advancements in neonatal medical facilities and their penetration worldwide, which is further reducing infant mortality rates across the world. This is expected to create more lucrative sales opportunities for breastfeeding accessories market players in the upcoming years. Thereby, spreading awareness about the availability of advanced breastfeeding accessories to capitalize on the rise in global demand is becoming a popular strategy among stakeholders in the breastfeeding accessories market players.

Breastfeeding Accessories Market Players Develop Smart Strategies for Working Lactating Mothers

A significant rise in female labor force participation rates worldwide and reducing gender employment gaps is one of the leading driving forces for growth of the breastfeeding accessories market. Growing labor participation rate of women is making a huge impact on breastfeeding habits of lactating women as breastfeeding while working is adding to women’s nursing challenges.

Taking into consideration the breastfeeding challenges of working mothers, leading players in the breastfeeding accessories are introducing innovative breastfeeding accessories that offer more convenience and flexibility at breast milk preparation and storage for working women. Thereby, adopting intelligence strategies to attract a burgeoning consumer base of working lactating mothers is expected to become a preeminent trend in the breastfeeding accessories market in the upcoming years.

Awareness Campaigns and Government Policies Promoting Breastfeeding will Drive Growth of the Breastfeeding Accessories Market

According to statistics published by the U.S. Department of Health & Human Services, more than 83% of infants were breastfed in 2015; the breastfeeding initiation rates reached new heights in the U.S. According to the Public Health England – an executive agency of the Department of Health and Social Care in the UK, breastfeeding rates in England increased from 43.2% to 44.4% between the years 2015-16 and 2016-17. These statistics have created a positive growth environment for players in the breastfeeding accessories market.

Many governing bodies as well as non-governmental organizations across various countries are taking initiatives to spread awareness about benefits of breastfeeding among lactating mothers. Various awareness campaigns have resulted in increased prevalence of breastfeeding, which is expected to triggering demand for breastfeeding accessories in the upcoming years. 

Breastfeeding Accessories Market Segmentation

Based on the product types, the breastfeeding accessories market is segmented into

  • Breast Milk Bottles
  • Nipple Care Products
  • Breast Milk Storage Bags
  • Breast Shells
  • Sore Nipple Cream
  • Breast Pads
  • Baby Scales
  • Breast Pumps
    • Manual Pumps
    • Battery-Powered Pumps
    • Electric Pumps
    • Breast Pump Accessories
  • Breast Milk Preparation and Cleaning Products
    • Milk Warmer
    • Breast Milk Bulk Preparation System
    • Sterilizers
  • Other Accessories

This study provides a particularized anatomy according to the L.E.A.P mechanism

  • Latest trends and cardinal growth prospects
  • Existing and future insights in growth
  • Ascensions in technology
  • Pain points

The regional analysis offers market assays across:

  • North America
  • Asia Pacific
  • Europe
  • Latin America
  • The Middle East and Africa

The study, prepared through the L.E.A.P mechanism adds a dimension of infallibility and assures precise information on all the growth dynamics.

Latest Trends and Cardinal Growth Prospects

The study assists in burnishing the knowledge of the stakeholder in terms of the emerging trends. The study provides an expansive coverage on the latest developments and novel profit-yielding sources that augur well with the market. A dedicated and determined team of experts conduct an out-and-out research on diverse aspects to offer ultimate breakthroughs in the market.

Existing and Future Insights in Growth

The interfusion of ubiquitous primary and secondary research through modern tools invites perfection and accuracy in every aspect. Primary research is circumspectly conducted through exhaustive interactions and interviews of experts. These valuable opinions are then neatly inducted in the report to allow the stakeholder for reaping the benefits. A treasure of secondary data is extracted via famed paid sources, yearly estimates and statements, renowned journals, and government documents. These sources assist in creating a robust database comprising existing and subsequent growth dynamics.

Ascensions in Technology

Diverse technological advancements and cutting-edge innovations in the market have been covered in this study to assist the stakeholder in research and development activities. Recent upgrades have also been added in the study, thus helping the stakeholder to paint the strokes of growth on the canvas of the market.

Pain Points

The study presents a plethora of challenges and obstacles that can hinder the growth of the market to allow the stakeholder to prepare their strategies accordingly.

The world ushered in the new decade with the shadow of the COVID-19 pandemic. The outbreak has damaged the growth prospects of several businesses and has crippled the entire economy. The study is in tandem with the changing dynamics of the market due to the SARS-CoV-2 outbreak. The study focuses on the coronavirus pandemic and analyses every aspect that impacts the growth positively or negatively.

An aerial perspective of the regions covered in this study enables the stakeholder to design strategies accordingly. The 360-degree assessment of every aspect associated with growth offers information on a rainbow of growth opportunities available across the market.

The exhaustive study motivates the stakeholder to take the 'LEAP' of faith and achieve success!

This report is the key to questions such as:

What are the prominent factors that will help in reshaping the market growth?

Which trends have the potential to bring expansive growth for the market?

What are the necessary strategies to overcome the ill-effects of the COVID-19 pandemic?

Which regions will emerge as champion growth contributors for the market?

Which aspects will serve as game-changers for the market?

What are the latest innovations in the market?

Which factors will hinder the growth of the market?