Breast Pump Market - Global Industry Analysis, Size, Share, Trends, Analysis, Growth, and Forecast 2017 - 2025

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Breast Pump Market - Global Industry Analysis, Size, Share, Trends, Analysis, Growth, and Forecast 2017 - 2025

Status : February, 2020 | Medical Devices | PPT format

Report Digest


Global Breast pumps Market: Snapshot

Breast pumps are devices that are used by lactating mothers to feed their premature babies. They are also used to stimulate the milk produced by mothers. These pumps are one of the important devices that make the most difficult period of motherhood comparatively comfortable.

Due to the increasing number of working women, breast pumps are significantly used, especially in developed countries. Also, as a majority of women are resuming to work immediately after giving birth, breast pumps play a prominent role in balancing their personal and professional lives.

To provide lactating mothers with more comfort and increase their milk production along with supporting their own position in the market, manufacturers are innovating and developing breast pumps with every passing day. For instance, double electric breast pumps increase prolactin level among women that increases the milk production over the time. These pumps also reduce the fat levels present in milk and also stimulates the calorific values of the milk. In recent times, manufacturers are trying to introduce portable breast pumps that will further facilitate the process of feeding new born babies.

Developing countries like China and India are anticipated to supplement the progress of the market for breast feed pumps owing to their increasing population and escalating number of working women. This scenario in developing countries is further expected to poise the market growth in the Asia Pacific region. However, developed countries in the regions like North America and Europe too are expected to retain their positions in the global market for breast pumps.  

Global Breast Pump Market: Overview 

Breast pump is a manual or electric device used by lactating mothers to collect breast milk for feeding their premature babies when not around or if the babies cannot latch on to their breasts. New mothers may also use breast pumps to increase their milk supply or stimulate milk production and alleviate pressure or pain of engorged breasts. 

Adopting strategic pricing and concentrating on product innovations are reckoned to be quite effective if breast pump market players are to stay competitive. Rental electric breast pumps and other technologically sophisticated products are anticipated to make the cut in emerging markets where the purchasing power is low. 

Global Breast Pump Market: Key Trends 

According to the figures calculated by the UN, the world population could touch 8.5 billion by 2030. In this regard, the global breast pump market is envisioned to be in a strong position, especially in developing nations, as the population worldwide grows at a gigantic rate. This growth could also be credited to the incrementing birth rate on a global platform. The market size of the breast pump industry is researched to swell with a substantial improvement in healthcare infrastructure and targeted initiatives by governments for revamping consumer awareness. Manufacturers operating in Latin America and Asia Pacific regions are recommended to make informed investments in emerging economies for securing a high business growth. 

Global Breast Pump Market: Market Potential 

Australian Breastfeeding Association (ABA), founded by six mothers as a voluntary organization in 1964, will be endorsing only two brands of breast pumps, viz. Ardo Carum and Ardo Calypso, according to an agreement with Medical Australia. The Clements Medical Equipment wing of Medical Australia is expected to gain traction as the ABA community groups will be only purchasing the Ardo make breast pumps.

Surfacing into the breast pump market for the first time via the 2017 Consumer Electronics Show, Willow wearable breast pump is considered as the pick of the products. With no bottles, cords, or tubes attached, this sleek, battery-operated device intelligently shuts off when the breast milk collection bags are full. Moreover, the amount of milk collected can be easily tracked through an app. 

The best buys are also expected to revolve around single and double electric and manual breast pumps. The reasonably priced Nuby Natural Touch single electric breast pump had won the silver recognition at the Prima Baby & Pregnancy Awards in 2016. Manual pumps such as Medela Harmony are deemed as top buys for mothers who prefer quietness and portability and want the device to fit into even an anorak pocket.

Global Breast Pump Market: Regional Outlook 

The inflation on the part of consumer spending in China, especially on baby and mother care and home healthcare products, is anticipated to raise the hopes of the Asia Pacific breast pump market. Until the end of the forecast period, Asia Pacific is forecasted to grow at a robust rate on the back of increasing awareness, women employment rate, economic growth, and birth rate. 

The regional growth rate of Europe is predicted to ride on the rise of the breast pump market in Germany. Factors such as multiplying awareness about breastfeeding, elevating number of dual income households, and aggressive women employment rate are projected to raise the bar for the regional market. The U.S. breast pump market is also foreseen to achieve demand on more or less the similar growth factors.

Global Breast Pump Market: Competitive Landscape 

The world breast pump market could witness small vendors making their products available through a makeshift network of distributors. As a result, their share in the global market is foretold to be comparatively low with that of giant companies in view. Proving the oligopolistic characteristic of the market, a few top names in the industry such as Ameda Breastfeeding Solutions, Philips, and Medela are envisaged to pick up a major chunk of the global share. The other market players advancing at a brisk rate could be Energizer Personal Care, Bailey Medical, Lansinoh Laboratories, Whittlestone, and Hygeia Medical Group.

The study presents a granular assessment and quantitative evaluation of:

  • Key growth factors and prominent trends
  • Size and share of key segments in overall market
  • Key challenges and winning imperatives
  • Factors shaping competitive landscape
  • Insights into how contours of market will change in coming years
  • Technological advances
  • New avenues and imminent investment pockets
  • Regulatory landscape shaping current and future strategies of companies

The region-wise assessment includes market dynamics in:

  • North America
  • Asia Pacific
  • Europe
  • Latin America
  • The Middle East and Africa

The study is prepared with the help of an extensive primary and secondary research. Primary research includes but not limited to interactions, interviews, surveys, and events. Opinions of policy makers and industry experts are carefully integrated into the insights to complement primary research. Volumes of secondary data gleaned through renowned paid sources, annual statements, reputed journals, and government documents offer insights into current dynamics and key evolution trajectories the market is likely to assume. The research employs various industry-wide analytics methods and well-established methodologies to ascertain the attractiveness of key segments. Further, it evaluates the lucrativeness of key regions and factors underlying their maturity. The insights notably include a detailed analysis of forces behind vendor differentiation and offers insight into investment-decision making by prominent players.

The report strives to enlighten businesses and industry stakeholders on multiple facets of the growth dynamic of the market, the key of which include answers to:

  • Which key factors will shape the competitive landscape?
  • Which trends will stimulate research and development activities in different geographies?
  • Which are the lucrative growth areas and what is the size of potential they are likely contribute to the overall market?
  • Which disruptions in market growth are likely to come with the new business models?
  • Which are some of the recent overhauls in policies that may change the course of the market significantly?
  • Which are the geographies that will form sizable sources of new streams to new and established players alike?
  • How are top players likely to realign their strategy to counter the forces of competition?
  • Which key strategies emerging players are likely to focus on to consolidate their position?
  • Which changes in end-user preferences might affect the status quo held by the leading players?
  • Which are some of the game-changing innovations influencing the projected share and revenue of the market and its segments?

Note: Utmost care has invariably been taken to present data and arrive at statistics at all the TMR Research reports. Meanwhile, some recent developments and new industry trends may take time to be included in the reports.

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