Ayurvedic Food Market - Global Industry Analysis, Size, Share, Growth, Trends and Forecast 2018 - 2028

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Ayurvedic Food Market - Global Industry Analysis, Size, Share, Growth, Trends and Forecast 2018 - 2028

Status : September, 2020 | Food and Beverages | PPT format

Report Digest


Global Ayurvedic Food Market: Overview 

An Ayurvedic diet is a plan, which guides when and what to eat. These plans are beneficial for health and preventing numerous life threating diseases. Additionally, by following these plans the health and mental wellness can be maintained for a longer duration. As the Ayurvedic diet involves the minimally processed foods and mindful eating rituals, it benefits for a longer period. Earlier, these rituals and eating habits were restricted to their origin – India. However, from the past few years, these routines and foods are witnessing demand from global-level. 

Based on the product type, the Ayurvedic food market is expected to be segregated into solid form and liquid form. Of these, the solid form products are expected to account for the leading share in the market as the segment is witnessing high demand for solid-form products globally. Additionally, the report offers extensive description and details of these products along with its global, segmental, and regional revenues and forecasts up to the next coming years. 

Global Ayurvedic Food Market: Novel Development 

  • In March 2019, the local player in India, the Kapiva Ayurveda one of the major provider of functional and health foods introduced the all variants herb-infused teas. One of the important players in the Indian Ayurvedic products market – Baidyanath group, backs the company. The company has tied up with the tea companies such as the Darjeeling Organic Tea Estates Private Ltd and Ambootia the oldest organic tea producers in the region and country.
  • In 2018, Dabur has introduced a range of Ayurveda-based products including its Chyawanshakti chavanprash. Introducing these products not only country level but also the global level has helped the company to account for the leading share in the global market as the consumption of these products is no more restricted to India. 

Some of the most prominent competitors operating in the competitive landscape of global ayurvedic food market include –

  • Cosmoveda EK Günther Eckerle
  • Govinda Natur
  • Dabur
  • Patanjali Ayurved
  • HUL
  • ITC
  • Maharishi Ayurveda

These key players and some of the local players in East Asia are investing more and trying to manufacture products such as ayurvedic beverages such as juices and healthy drinks and tea. Some of the companies are increasingly researching to improve the shelf life of these products naturally without altering its properties and freshness. 

Global Ayurvedic Food Market: Key Trends 

Growing preference of the vegan diet globally is contributing majorly to the growth of the global ayurvedic food market. Additionally, rising sensitivity towards animal rights and life is leading to increasing demand for the vegan diet coupled with growing awareness toward the health benefits associated with the consumption of Ayurvedic food are driving growth of the global Ayurvedic food market. Furthermore, manufacturers and key players in the market are trying to cater to this increased demand by launching all variant food products based on the natural and ayurvedic food ingredients. This is expected to drive market growth in the coming years. 

Moreover, the surge in acceptance of e-commerce and online trading sector which have increased its availability globally and especially across the developing countries is fuelling the market’s growth. On the global level, consumption of Ayurvedic food is itself a trend, which is benefiting to boom the global sale of Ayurvedic food. 

Global Ayurvedic Food Market: Regional Outlook 

On the basis of region, the Ayurvedic food market is segmented into North America, Europe, Latin America, Asia Pacific, and the Middle East & Africa. Of these, Asia Pacific is expected to dominate the global Ayurvedic food market owing to higher adoption of products coupled with easy and low-cost availability of products. Additionally, demand for these Ayurvedic foods is increasing across the developed regions such as Europe and North America due to the rising trend of choosing vegan life and growing awareness about health benefits of consuming the Ayurvedic food products. 

This study provides a particularized anatomy according to the L.E.A.P mechanism

  • Latest trends and cardinal growth prospects
  • Existing and future insights in growth
  • Ascensions in technology
  • Pain points

The regional analysis offers market assays across:

  • North America
  • Asia Pacific
  • Europe
  • Latin America
  • The Middle East and Africa

The study, prepared through the L.E.A.P mechanism adds a dimension of infallibility and assures precise information on all the growth dynamics.

Latest Trends and Cardinal Growth Prospects

The study assists in burnishing the knowledge of the stakeholder in terms of the emerging trends. The study provides an expansive coverage on the latest developments and novel profit-yielding sources that augur well with the market. A dedicated and determined team of experts conduct an out-and-out research on diverse aspects to offer ultimate breakthroughs in the market.

Existing and Future Insights in Growth

The interfusion of ubiquitous primary and secondary research through modern tools invites perfection and accuracy in every aspect. Primary research is circumspectly conducted through exhaustive interactions and interviews of experts. These valuable opinions are then neatly inducted in the report to allow the stakeholder for reaping the benefits. A treasure of secondary data is extracted via famed paid sources, yearly estimates and statements, renowned journals, and government documents. These sources assist in creating a robust database comprising existing and subsequent growth dynamics.

Ascensions in Technology

Diverse technological advancements and cutting-edge innovations in the market have been covered in this study to assist the stakeholder in research and development activities. Recent upgrades have also been added in the study, thus helping the stakeholder to paint the strokes of growth on the canvas of the market.

Pain Points

The study presents a plethora of challenges and obstacles that can hinder the growth of the market to allow the stakeholder to prepare their strategies accordingly.

The world ushered in the new decade with the shadow of the COVID-19 pandemic. The outbreak has damaged the growth prospects of several businesses and has crippled the entire economy. The study is in tandem with the changing dynamics of the market due to the SARS-CoV-2 outbreak. The study focuses on the coronavirus pandemic and analyses every aspect that impacts the growth positively or negatively.

An aerial perspective of the regions covered in this study enables the stakeholder to design strategies accordingly. The 360-degree assessment of every aspect associated with growth offers information on a rainbow of growth opportunities available across the market.

The exhaustive study motivates the stakeholder to take the 'LEAP' of faith and achieve success!

This report is the key to questions such as:

What are the prominent factors that will help in reshaping the market growth?

Which trends have the potential to bring expansive growth for the market?

What are the necessary strategies to overcome the ill-effects of the COVID-19 pandemic?

Which regions will emerge as champion growth contributors for the market?

Which aspects will serve as game-changers for the market?

What are the latest innovations in the market?

Which factors will hinder the growth of the market?