Ayurvedic Food Market - Global Industry Analysis, Size, Share, Growth, Trends and Forecast 2018 - 2028

  • Single User License $3500

Ayurvedic Food Market - Global Industry Analysis, Size, Share, Growth, Trends and Forecast 2018 - 2028

Status : November, 2021 | Food and Beverages

Report Digest


Global Ayurvedic Food Market: Overview 

An Ayurvedic diet is a plan, which guides when and what to eat. These plans are beneficial for health and preventing numerous life threating diseases. Additionally, by following these plans the health and mental wellness can be maintained for a longer duration. As the Ayurvedic diet involves the minimally processed foods and mindful eating rituals, it benefits for a longer period. Earlier, these rituals and eating habits were restricted to their origin – India. However, from the past few years, these routines and foods are witnessing demand from global-level. 

Based on the product type, the Ayurvedic food market is expected to be segregated into solid form and liquid form. Of these, the solid form products are expected to account for the leading share in the market as the segment is witnessing high demand for solid-form products globally. Additionally, the report offers extensive description and details of these products along with its global, segmental, and regional revenues and forecasts up to the next coming years. 

Global Ayurvedic Food Market: Novel Development 

  • In March 2019, the local player in India, the Kapiva Ayurveda one of the major provider of functional and health foods introduced the all variants herb-infused teas. One of the important players in the Indian Ayurvedic products market – Baidyanath group, backs the company. The company has tied up with the tea companies such as the Darjeeling Organic Tea Estates Private Ltd and Ambootia the oldest organic tea producers in the region and country.
  • In 2018, Dabur has introduced a range of Ayurveda-based products including its Chyawanshakti chavanprash. Introducing these products not only country level but also the global level has helped the company to account for the leading share in the global market as the consumption of these products is no more restricted to India. 

Some of the most prominent competitors operating in the competitive landscape of global ayurvedic food market include –

  • Cosmoveda EK Günther Eckerle
  • Govinda Natur
  • Dabur
  • Patanjali Ayurved
  • HUL
  • ITC
  • Maharishi Ayurveda

These key players and some of the local players in East Asia are investing more and trying to manufacture products such as ayurvedic beverages such as juices and healthy drinks and tea. Some of the companies are increasingly researching to improve the shelf life of these products naturally without altering its properties and freshness. 

Global Ayurvedic Food Market: Key Trends 

Growing preference of the vegan diet globally is contributing majorly to the growth of the global ayurvedic food market. Additionally, rising sensitivity towards animal rights and life is leading to increasing demand for the vegan diet coupled with growing awareness toward the health benefits associated with the consumption of Ayurvedic food are driving growth of the global Ayurvedic food market. Furthermore, manufacturers and key players in the market are trying to cater to this increased demand by launching all variant food products based on the natural and ayurvedic food ingredients. This is expected to drive market growth in the coming years. 

Moreover, the surge in acceptance of e-commerce and online trading sector which have increased its availability globally and especially across the developing countries is fuelling the market’s growth. On the global level, consumption of Ayurvedic food is itself a trend, which is benefiting to boom the global sale of Ayurvedic food. 

Global Ayurvedic Food Market: Regional Outlook 

On the basis of region, the Ayurvedic food market is segmented into North America, Europe, Latin America, Asia Pacific, and the Middle East & Africa. Of these, Asia Pacific is expected to dominate the global Ayurvedic food market owing to higher adoption of products coupled with easy and low-cost availability of products. Additionally, demand for these Ayurvedic foods is increasing across the developed regions such as Europe and North America due to the rising trend of choosing vegan life and growing awareness about health benefits of consuming the Ayurvedic food products. 

The reports at TMR Research provide qualitative solutions that break the barriers of doubt or uncertainties when the stakeholders plan to expand their growth reach. The researchers compile the necessary information that enlightens the CXOs about the current growth opportunities in a specific market and enables them to make the most of the opportunities.

TMR Research is a leader in developing well-researched reports. The expertise of the researchers at TMR Research makes the report stand out from others. TMR Research reports help the stakeholders and CXOs make impactful decisions through a unique blend of innovation and analytical thinking. The use of innovation and analytical thinking while structuring a report assures complete and ideal information of the current status of the market to the stakeholders.

TMR Research has rich experience in developing state-of-the-art reports for a wide array of markets and sectors. The brilliance of the experts at TMR Research and their alacrity to conduct thorough research and create phenomenal reports makes TMR Research better than others.

5-Point Growth Formula

The 5-point growth formula developed by TMR Research provides an insight to the stakeholders and CXOs about the current situation in the market. The growth formula makes the report a perfect companion for the stakeholders and CXOs.

The 5-point growth formula includes the following points:

  • Current and Future Threats
  • Accurate Trend Analysis
  • Regional Assessment
  • Industrial Analogy
  • COVID-19 Impact

Current and Future Threats

Along with studying the opportunities necessary for growth, threats are also an important aspect to look upon for the companies and stakeholders in a specific sector. TMR Research studies every negative aspect that will hinder the growth of a specific area of business and includes it in the report. The stakeholders and CXOs will have the benefit of assessing the threat and take the necessary steps to prevent the hindrance caused due to the threats.

Accurate Trend Analysis

Keeping up with the latest trends is crucial in any business or sector. While stakeholders are aware of the trends that are on the surface, TMR Researchers find trends that are deeply entrenched in the particular market or sector. The reports are constantly updated with the latest trends so that the stakeholders and CXOs can derive benefits from the trends and generate good revenues.

Regional Assessment

Demography forms an important part of the growth pattern of all the markets. Diving deep into the demographics enables maximum output from specific areas. The TMR Research team assesses every region and picks out the vital points that have a large impact on the growth of a market.

Industrial Analogy

The analysts at TMR Research conduct an all-round analysis on the competitive landscape of the market. The observations recorded by the analysts are added to the reports so that every stakeholder gets a glimpse of the competitive scenario and frame their business plans according to the situation.

COVID-19 Impact

The COVID-19 outbreak has changed the growth projections of numerous sectors and businesses. The analysts at TMR Research have conducted a conscientious survey on the markets after the pandemic struck. The analysts have put forth their brilliant and well-researched opinions in the report. The opinions will help the stakeholders to plan their strategy accordingly.

The reports offer answers to the top 7 questions that revolve around the growth of the market

  • What are the diverse growth parameters influencing the market?
  • Which regions will contribute largely to the growth of the market
  • What are the recent innovations and technological advancements in the market?
  • What are the emerging trends across the market?
  • How has COVID-19 affected the market?
  • What will be the post-pandemic scenario of the market?
  • What are the major threats that will dent the growth prospects of the market?