Automation Testing Market - Global Industry Analysis, Size, Share, Growth, Trends, and Forecast 2017 - 2025

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Automation Testing Market - Global Industry Analysis, Size, Share, Growth, Trends, and Forecast 2017 - 2025

Status : September, 2020 | Technology & Media | PPT format

Report Digest


Automation Testing Market - Snapshot

Automation testing is a type of software testing technique used for comparing and testing the real-world outcomes with the expected set of outcomes. This is achieved by using any automation tool or writing program scripts. Test automation is primarily used for automating cumbersome and repetitive tasks and some other testing activities that are difficult for manual testing.

In automation testing, the tester writes the scripts by their own and use suitable software to test these cases. The primary objective of automation testing is to improve the efficiency of the test cases and develop the software value.

The global automation testing market features a highly consolidate competitive landscape with a few leading players holding the dominant share of the market.

Some of the recent developments in the global automation testing market are given below:

  • In August 2019, Parasoft Inc., a leading company in the global automation testing market announced that the company has agreed to enter into a partnership with Auriga Inc. This partnership will allow the Auriga clients to achieve optimized time-to-market by taking the advantage of Parsoft’s automation testing software tools. This will also ensure the quality at each stage of the SDLC.

In October 2019, IBM, one of the biggest brands in the field of technology, announced that the company has released it AutoAI. It is a new set of capabilities for its flagship product Watson Studio. These new capabilities are designed for automating several of the often complex and tedious activities associated with optimizing, governing, and designing Artificial Intelligence in the enterprise.

Automation testing in a broader sense can be considered as the technique that uses automated applications to accelerate the development of software through its complete life cycle. It also improves the performance of the testing software, while adding value to the software. The automation tools under the testing writes and executes test cases. The drive for automation testing stems from the need for constant updates and upgrades in software and tools, attributed largely to proliferating usage of mobile phones and related technologies. The need for shortening delivery time for products and services while meeting well the various expectations of consumers is a key factor that has bolstered the demand for automation testing. With DevOps methodology gathering immense steam in an enterprise’s IT framework, the demand for automation testing will witness a robust impetus. DevOps is a framework that bridges the gap between the role of application development and systems operations teams in an organization. Automation testing seeks to up the return on investment (RoI).

However, there are several factors that tend to cripple the demand dynamics of automation testing, the key of which are data privacy and protection mechanism. However, constant advances in technology used for test automation augurs well for the market. The testing is also witnessing usage in quality assurance applications. The advent of smart test platforms spanning several browsers help in expanding the lucrativeness of automation testing. These platforms are characterized by being self-adaptive so that they can support the testing through the entire application lifecycle. The focus to adopt agile methodologies of testing also augurs well for the automation testing market. The dynamically changing needs of software automation, especially for heterogeneous environments, will unlock lucrative options for providers of automation testing software.

Global Automation Testing Market: Overview

Automating processes to achieve greater efficiencies has been a long-standing trend among organizations who seek greater shares over their competitors. However, merely paying and adopting automation methods is not a full-proof plan in itself, as there will always be aspects that need regular testing. This need is a result of consistent updates in interconnected software, tools, and technologies, which organizations adopt overtime to achieve greater customer satisfaction, product quality, and successful deployment of services within short periods of time. And, this need has been stoking the demand in the global automation testing market, which has been projected to expand at a robust growth rate during the forecast period of 2017 to 2025.

This automation testing market report is a comprehensive and figurative assessment of each and every segment that will be fruitful for the stockholders over the course of next ten years. Prepared by a group of technology market research analysts, the report aspires to aid as a business tool for its targeted audiences such as automation testing tool providers, test organizations, managed service providers (MSPs), quality assurance (QA) providers, consultancy firms, software developers, and governments. The report provides in-depth analysis of all drivers, restraints, and opportunities of the automation testing market, gauges the substantiality of the demand that will be coming from every important region and country, and profiles some of the leading companies of the testing industry to provide insights on the competitive landscape.

Global Automation Testing Market: Drivers and Restraints

The radical manner in which smartphones and other interconnected devices have gone ubiquitous is the primary driver of the market for automation testing. Organizations are inclining towards intelligent automated methods and are depending on smart analytics to take critical decisions and counter business challenges better. The adoption of DevOps methodologies and agile software has mounted in the recent past as organizations aspire for complete application lifecycle and a framework that is commercially viable. Increasing return on investment (RoI) has been noticed and the market for automation testing is feeding off it.

On the other hand, the concerns pertaining to data security and privacy, strong lack of skilled and experienced professionals to work with advanced tools, and the need for selection and management of testing tools are some of the factors obstructing the automation testing market from attaining a higher growth rate.

Global Automation Testing Market: Niche Opportunities

Advancement in technologies has paved way to smart test platforms that can observe and adapt on their own, and support multiple operating systems including Mac, Windows, and Linux as well as different browsers such as Firefox, Chrome, Internet Explorer, and Headless browsers. Scripts are now being written in different programming languages such as Python, Java, Ruby, PHP, and Perl, and testers are welcoming the flexibility to write complex scripts.

Based on testing type, the market for automation testing can be segmented into non-functional testing and functional testing. Testing type bifurcation of the market can be done into API testing, usability testing, compliance testing, compatibility testing, and security testing. Services categorization of the market can be into support and maintenance, planning and development, advisory and consulting, documentation and training, and others such as framework services, RoI analysis services, and assessment services.

Global Automation Testing Market: Competitive Landscape

Although there are a number of players venturing in this market, considerable chunk of shares remain consolidated within a handful of International players such as Capgemini, IBM, Microsoft, CA Technologies, Tricentis, Micro Focus, SmartBear Software, Cigniti Technologies, Parasoft, Ranorex, and TestPlant. These companies are focused on partnerships, collaborations, and agreements to hold onto their position of strength.

This study provides a particularized anatomy according to the L.E.A.P mechanism

  • Latest trends and cardinal growth prospects
  • Existing and future insights in growth
  • Ascensions in technology
  • Pain points

The regional analysis offers market assays across:

  • North America
  • Asia Pacific
  • Europe
  • Latin America
  • The Middle East and Africa

The study, prepared through the L.E.A.P mechanism adds a dimension of infallibility and assures precise information on all the growth dynamics.

Latest Trends and Cardinal Growth Prospects

The study assists in burnishing the knowledge of the stakeholder in terms of the emerging trends. The study provides an expansive coverage on the latest developments and novel profit-yielding sources that augur well with the market. A dedicated and determined team of experts conduct an out-and-out research on diverse aspects to offer ultimate breakthroughs in the market.

Existing and Future Insights in Growth

The interfusion of ubiquitous primary and secondary research through modern tools invites perfection and accuracy in every aspect. Primary research is circumspectly conducted through exhaustive interactions and interviews of experts. These valuable opinions are then neatly inducted in the report to allow the stakeholder for reaping the benefits. A treasure of secondary data is extracted via famed paid sources, yearly estimates and statements, renowned journals, and government documents. These sources assist in creating a robust database comprising existing and subsequent growth dynamics.

Ascensions in Technology

Diverse technological advancements and cutting-edge innovations in the market have been covered in this study to assist the stakeholder in research and development activities. Recent upgrades have also been added in the study, thus helping the stakeholder to paint the strokes of growth on the canvas of the market.

Pain Points

The study presents a plethora of challenges and obstacles that can hinder the growth of the market to allow the stakeholder to prepare their strategies accordingly.

The world ushered in the new decade with the shadow of the COVID-19 pandemic. The outbreak has damaged the growth prospects of several businesses and has crippled the entire economy. The study is in tandem with the changing dynamics of the market due to the SARS-CoV-2 outbreak. The study focuses on the coronavirus pandemic and analyses every aspect that impacts the growth positively or negatively.

An aerial perspective of the regions covered in this study enables the stakeholder to design strategies accordingly. The 360-degree assessment of every aspect associated with growth offers information on a rainbow of growth opportunities available across the market.

The exhaustive study motivates the stakeholder to take the 'LEAP' of faith and achieve success!

This report is the key to questions such as:

What are the prominent factors that will help in reshaping the market growth?

Which trends have the potential to bring expansive growth for the market?

What are the necessary strategies to overcome the ill-effects of the COVID-19 pandemic?

Which regions will emerge as champion growth contributors for the market?

Which aspects will serve as game-changers for the market?

What are the latest innovations in the market?

Which factors will hinder the growth of the market?