Automation Testing Market - Global Industry Analysis, Size, Share, Growth, Trends, and Forecast 2017 - 2025

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Automation Testing Market - Global Industry Analysis, Size, Share, Growth, Trends, and Forecast 2017 - 2025

Status : July, 2020 | Technology & Media | PPT format

Report Digest


Automation Testing Market - Snapshot

Automation testing is a type of software testing technique used for comparing and testing the real-world outcomes with the expected set of outcomes. This is achieved by using any automation tool or writing program scripts. Test automation is primarily used for automating cumbersome and repetitive tasks and some other testing activities that are difficult for manual testing.

In automation testing, the tester writes the scripts by their own and use suitable software to test these cases. The primary objective of automation testing is to improve the efficiency of the test cases and develop the software value.

The global automation testing market features a highly consolidate competitive landscape with a few leading players holding the dominant share of the market.

Some of the recent developments in the global automation testing market are given below:

  • In August 2019, Parasoft Inc., a leading company in the global automation testing market announced that the company has agreed to enter into a partnership with Auriga Inc. This partnership will allow the Auriga clients to achieve optimized time-to-market by taking the advantage of Parsoft’s automation testing software tools. This will also ensure the quality at each stage of the SDLC.

In October 2019, IBM, one of the biggest brands in the field of technology, announced that the company has released it AutoAI. It is a new set of capabilities for its flagship product Watson Studio. These new capabilities are designed for automating several of the often complex and tedious activities associated with optimizing, governing, and designing Artificial Intelligence in the enterprise.

Automation testing in a broader sense can be considered as the technique that uses automated applications to accelerate the development of software through its complete life cycle. It also improves the performance of the testing software, while adding value to the software. The automation tools under the testing writes and executes test cases. The drive for automation testing stems from the need for constant updates and upgrades in software and tools, attributed largely to proliferating usage of mobile phones and related technologies. The need for shortening delivery time for products and services while meeting well the various expectations of consumers is a key factor that has bolstered the demand for automation testing. With DevOps methodology gathering immense steam in an enterprise’s IT framework, the demand for automation testing will witness a robust impetus. DevOps is a framework that bridges the gap between the role of application development and systems operations teams in an organization. Automation testing seeks to up the return on investment (RoI).

However, there are several factors that tend to cripple the demand dynamics of automation testing, the key of which are data privacy and protection mechanism. However, constant advances in technology used for test automation augurs well for the market. The testing is also witnessing usage in quality assurance applications. The advent of smart test platforms spanning several browsers help in expanding the lucrativeness of automation testing. These platforms are characterized by being self-adaptive so that they can support the testing through the entire application lifecycle. The focus to adopt agile methodologies of testing also augurs well for the automation testing market. The dynamically changing needs of software automation, especially for heterogeneous environments, will unlock lucrative options for providers of automation testing software.

Global Automation Testing Market: Overview

Automating processes to achieve greater efficiencies has been a long-standing trend among organizations who seek greater shares over their competitors. However, merely paying and adopting automation methods is not a full-proof plan in itself, as there will always be aspects that need regular testing. This need is a result of consistent updates in interconnected software, tools, and technologies, which organizations adopt overtime to achieve greater customer satisfaction, product quality, and successful deployment of services within short periods of time. And, this need has been stoking the demand in the global automation testing market, which has been projected to expand at a robust growth rate during the forecast period of 2017 to 2025.

This automation testing market report is a comprehensive and figurative assessment of each and every segment that will be fruitful for the stockholders over the course of next ten years. Prepared by a group of technology market research analysts, the report aspires to aid as a business tool for its targeted audiences such as automation testing tool providers, test organizations, managed service providers (MSPs), quality assurance (QA) providers, consultancy firms, software developers, and governments. The report provides in-depth analysis of all drivers, restraints, and opportunities of the automation testing market, gauges the substantiality of the demand that will be coming from every important region and country, and profiles some of the leading companies of the testing industry to provide insights on the competitive landscape.

Global Automation Testing Market: Drivers and Restraints

The radical manner in which smartphones and other interconnected devices have gone ubiquitous is the primary driver of the market for automation testing. Organizations are inclining towards intelligent automated methods and are depending on smart analytics to take critical decisions and counter business challenges better. The adoption of DevOps methodologies and agile software has mounted in the recent past as organizations aspire for complete application lifecycle and a framework that is commercially viable. Increasing return on investment (RoI) has been noticed and the market for automation testing is feeding off it.

On the other hand, the concerns pertaining to data security and privacy, strong lack of skilled and experienced professionals to work with advanced tools, and the need for selection and management of testing tools are some of the factors obstructing the automation testing market from attaining a higher growth rate.

Global Automation Testing Market: Niche Opportunities

Advancement in technologies has paved way to smart test platforms that can observe and adapt on their own, and support multiple operating systems including Mac, Windows, and Linux as well as different browsers such as Firefox, Chrome, Internet Explorer, and Headless browsers. Scripts are now being written in different programming languages such as Python, Java, Ruby, PHP, and Perl, and testers are welcoming the flexibility to write complex scripts.

Based on testing type, the market for automation testing can be segmented into non-functional testing and functional testing. Testing type bifurcation of the market can be done into API testing, usability testing, compliance testing, compatibility testing, and security testing. Services categorization of the market can be into support and maintenance, planning and development, advisory and consulting, documentation and training, and others such as framework services, RoI analysis services, and assessment services.

Global Automation Testing Market: Competitive Landscape

Although there are a number of players venturing in this market, considerable chunk of shares remain consolidated within a handful of International players such as Capgemini, IBM, Microsoft, CA Technologies, Tricentis, Micro Focus, SmartBear Software, Cigniti Technologies, Parasoft, Ranorex, and TestPlant. These companies are focused on partnerships, collaborations, and agreements to hold onto their position of strength.

The study presents a granular assessment and quantitative evaluation of:

  • Key growth factors and prominent trends
  • Size and share of key segments in overall market
  • Key challenges and winning imperatives
  • Factors shaping competitive landscape
  • Insights into how contours of market will change in coming years
  • Technological advances
  • New avenues and imminent investment pockets
  • Regulatory landscape shaping current and future strategies of companies

The region-wise assessment includes market dynamics in:

  • North America
  • Asia Pacific
  • Europe
  • Latin America
  • The Middle East and Africa

The study is prepared with the help of an extensive primary and secondary research. Primary research includes but not limited to interactions, interviews, surveys, and events. Opinions of policy makers and industry experts are carefully integrated into the insights to complement primary research. Volumes of secondary data gleaned through renowned paid sources, annual statements, reputed journals, and government documents offer insights into current dynamics and key evolution trajectories the market is likely to assume. The research employs various industry-wide analytics methods and well-established methodologies to ascertain the attractiveness of key segments. Further, it evaluates the lucrativeness of key regions and factors underlying their maturity. The insights notably include a detailed analysis of forces behind vendor differentiation and offers insight into investment-decision making by prominent players.

The report strives to enlighten businesses and industry stakeholders on multiple facets of the growth dynamic of the market, the key of which include answers to:

  • Which key factors will shape the competitive landscape?
  • Which trends will stimulate research and development activities in different geographies?
  • Which are the lucrative growth areas and what is the size of potential they are likely contribute to the overall market?
  • Which disruptions in market growth are likely to come with the new business models?
  • Which are some of the recent overhauls in policies that may change the course of the market significantly?
  • Which are the geographies that will form sizable sources of new streams to new and established players alike?
  • How are top players likely to realign their strategy to counter the forces of competition?
  • Which key strategies emerging players are likely to focus on to consolidate their position?
  • Which changes in end-user preferences might affect the status quo held by the leading players?
  • Which are some of the game-changing innovations influencing the projected share and revenue of the market and its segments?

Note: Utmost care has invariably been taken to present data and arrive at statistics at all the TMR Research reports. Meanwhile, some recent developments and new industry trends may take time to be included in the reports.