Augmented Analytics Market: Increasing Role of Augmented Analytics in Converting Big Data to Smart Data is driving the Growth

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Augmented Analytics Market: Increasing Role of Augmented Analytics in Converting Big Data to Smart Data is driving the Growth

Status : July, 2020 | Technology & Media | PPT format

Report Digest


The rising need and importance of data along with the evolution of next-generation technologies and data processing tools is generating potential opportunities for the organization’s business models and operations. The demand for augmented analytics is increasing continuously among organizations to streamline business processes and to cater the need for advanced data processing tools and solutions. Moreover, augmented reality also offered an edge over the traditional analysis tools by providing clear information and by automating data insights.

The augmented analytics market is gaining immense popularity and is expected to witness tremendous growth in coming few years. The rising awareness of businesses to consume evolving streams of data and the increasing need for enhancing efficiency of analytics are some of the key factors driving the growth of augmented analytics market. Furthermore, continuous innovations in the augmented analytics technology and high demand for augmented analytics from BFSI, retail, IT & Telecom, manufacturing, healthcare, and logistics industries is shaping the growth of augmented analytics market.    

COVID-19 Impact Analysis

As the economic impact of COVID-19 outbreak is clearly seen on the world economy with travel bans and quarantines, there has been disruptions in slowing down the supply chain and the fall in business confidence. However, various entities are leveraging technologies such as augmented analytics, artificial intelligence platforms, analytics algorithms, and data visualization tools to build smart solutions for business continuity. In such pandemic scenarios, the analysis of clinical data is of utmost importance. Technologies such as Big Data and AI can be employed improve clinical data management performance for valuable insights, which is possible via Augmented Analytics solutions. Organizations are using AI/ML driven dashboards to monitors locally reported COVID-19 cases, to share them publically.

The global augmented analytics market is valued approx. US$ 5.0 Billion in 2019 with an estimated CAGR of nearly 25% in the next 5 years. However, there would be a surge in the demand for data-driven evaluation models in industries such as Financial Services, Healthcare, Government, and Telecommunications, which would use technologies such as machine learning and natural language processing to enhance data analytics for business viability and intelligence. According to the estimates, almost 90% of operations teams within manufacturing and healthcare industry says there is impact of analytics and BI spending budgets due to COVID-19 outbreak, as compared to 75% of marketing teams. Moreover, growing need for AI in healthcare is expected to increase the demand for augmented analytics solutions at this time of global pandemic.

Augmented Analytics Market: Market Dynamics

The enormous development in the business intelligence tools and acceleration in data preparation and discovery process are the key factors driving the growth of augmented analytics market. Moreover, augmented analytics technology helps data scientists to automate the process of organizing and analysing data and is providing organizations with faster data insights. Due to this factor, augmented analytics is becoming a part of workflow rather than a separate technology, and businesses around the globe are adopting this technology to exploit growth opportunities.  

Moreover, in recent years, the integration of machine learning and artificial intelligence technologies into analytics platforms is propelling the growth of augmented analytics market. Furthermore, to compete with large organizations, various small & medium organizations are adopting augmented analytics solutions to maximize profit margins and enhance operational productivity through appropriate assessment of data.  Apart from this, the fourth industrial revolution and paradigm shift towards smart factories that uses new technologies and products is generating potential growth opportunities for the augmented analytics market.

Augmented Analytics Market: Segmentation

The augmented analytics market has been segmented on the basis of component, enterprise size, and vertical.   

The augmented analytics market is segmented on the basis of component:

  • Augmented Analytics Software   
  • Services
    • Professional Services
    • Managed Services

The augmented analytics market is segmented on the basis of enterprise size:

  • Small & Medium Enterprises
  • Large Enterprises

The augmented analytics market is segmented on the basis of vertical:

  • BFSI
  • IT & Telecom
  • Manufacturing
  • Travel & Hospitality
  • Healthcare
  • Energy & Utilities
  • Retail & Consumer Goods
  • Transportation & Logistics
  • Others  

Augmented Analytics Market: Competition Landscape

Most of the leading players in the augmented analytics market are focusing on entering into partnerships and collaborations to meet the growing demand for advanced technologies and to enhance their capabilities and roadmaps of analytics and business intelligence, machine learning, and data science technologies. Some of the key players in the augmented analytics market are Salesforce.com, Inc., IBM Corporation, SAP, Microsoft Corporation, Oracle Corporation, Tableau Software, SAS, TIBCO Software, and Sisence.    

Augmented Analytics Market: Regional overview

On the basis of regions, North America is expected to be one of the key market for augmented analytics market owing to the early adoption of advanced technologies and presence of various key providers of augmented analytics solutions in the region. Moreover, the augmented analytics market in Europe and Asia Pacific is also expected to create significant growth opportunities, owing to the rising adoption of digital technologies and continuous increase in R&D expenditure by the organizations in the regions to strengthen their IT framework. Furthermore, the growing demand for smart products and solutions and increasing penetration of advanced technologies such as artificial intelligence and machine learning in the countries of Middle East & Africa and Latin American regions is expected to drive the augmented analytics market.

The Augmented Analytics market report is a compilation of first-hand information, qualitative and quantitative assessment by industry analysts, and inputs from industry experts and industry participants across the value chain. The report provides in-depth analysis of parent market trends, macro-economic indicators, and governing factors, along with market attractiveness as per segment. The market report also maps the qualitative impact of various market factors on market segments and geographies.

The report covers exhaustive analysis on:                                      

  • Augmented Analytics Market Segments
  • Augmented Analytics Market Dynamics
  • Augmented Analytics Market Size
  • Supply & Demand
  • Current Trends/Issues/Challenges
  • Competition & Companies Involved in Augmented Analytics Market
  • Technology
  • Value Chain of the Augmented Analytics Market
  • Market Drivers and Restraints

Report Highlights:

  • Detailed overview of parent Augmented Analytics market
  • Changing Augmented Analytics market dynamics in the industry
  • In-depth market segmentation
  • Historical, current, and projected market size in terms of volume and value
  • Recent industry trends and developments
  • Competitive landscape of Augmented AnalyticsMarket
  • Strategies of key players and products offered
  • Potential and niche segments, geographical regions exhibiting promising growth
  • A neutral perspective on market performance
  • Must-have information for market players to sustain and enhance their market footprint

The study presents a granular assessment and quantitative evaluation of:

  • Key growth factors and prominent trends
  • Size and share of key segments in overall market
  • Key challenges and winning imperatives
  • Factors shaping competitive landscape
  • Insights into how contours of market will change in coming years
  • Technological advances
  • New avenues and imminent investment pockets
  • Regulatory landscape shaping current and future strategies of companies

The region-wise assessment includes market dynamics in:

  • North America
  • Asia Pacific
  • Europe
  • Latin America
  • The Middle East and Africa

The study is prepared with the help of an extensive primary and secondary research. Primary research includes but not limited to interactions, interviews, surveys, and events. Opinions of policy makers and industry experts are carefully integrated into the insights to complement primary research. Volumes of secondary data gleaned through renowned paid sources, annual statements, reputed journals, and government documents offer insights into current dynamics and key evolution trajectories the market is likely to assume. The research employs various industry-wide analytics methods and well-established methodologies to ascertain the attractiveness of key segments. Further, it evaluates the lucrativeness of key regions and factors underlying their maturity. The insights notably include a detailed analysis of forces behind vendor differentiation and offers insight into investment-decision making by prominent players.

The report strives to enlighten businesses and industry stakeholders on multiple facets of the growth dynamic of the market, the key of which include answers to:

  • Which key factors will shape the competitive landscape?
  • Which trends will stimulate research and development activities in different geographies?
  • Which are the lucrative growth areas and what is the size of potential they are likely contribute to the overall market?
  • Which disruptions in market growth are likely to come with the new business models?
  • Which are some of the recent overhauls in policies that may change the course of the market significantly?
  • Which are the geographies that will form sizable sources of new streams to new and established players alike?
  • How are top players likely to realign their strategy to counter the forces of competition?
  • Which key strategies emerging players are likely to focus on to consolidate their position?
  • Which changes in end-user preferences might affect the status quo held by the leading players?
  • Which are some of the game-changing innovations influencing the projected share and revenue of the market and its segments?

Note: Utmost care has invariably been taken to present data and arrive at statistics at all the TMR Research reports. Meanwhile, some recent developments and new industry trends may take time to be included in the reports.