Artificial Sweetener Market - Global Industry Analysis, Size, Share, Growth, Trends, and Forecast 2017 - 2025

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Artificial Sweetener Market - Global Industry Analysis, Size, Share, Growth, Trends, and Forecast 2017 - 2025

Status : May, 2020 | Food and Beverages | PPT format

Report Digest


Global Artificial Sweetener Market: Snapshot

Artificial sweeteners form a type of food additives produced synthetically that act as a substitute to sugar. Over past few decades, artificial sweetener has generated wide-ranging interest among the global population seeking to cut down on their calorie consumption significantly. This has been increasingly motivated by the need to either combat obesity or to manage diabetes. The rising prevalence of diabetes as a lifestyle disease in worldwide population has led the demand for artificial sweeteners to gain immense traction in recent years. In developed nations, the uptake of these additives in the food and beverages industry has gained widespread momentum.  Especially in the U.S., their use is being promoted by the American Diabetes Association (ADA) and the American Heart Association (AHA). These U.S. organizations are considering the use of artificial sweeteners to have beneficial effects in countering the various risk factors of heart diseases and conditions of metabolic syndrome, in addition to managing diabetes. Furthermore, the rising number of FDA approvals for artificial sweeteners has provide a robust framework for the growth of the market.

The smart use of artificial sweeteners has gained popularity among health-conscious population in developing and developed nations. A growing number of people affected with obesity and debilitating effect it has on the routine activities has turned toward artificial sweeteners. However, several health organizations have cautioned people who prefer artificial sweeteners over sugar not to offset the benefits by consuiming others sources of calorie. Another factor that may play caveat is the rising popularity of natural plant-based sweeteners, notably stevia, in emerging economies. Furthermore, the change of taste the addition of artificial sweeteners may bring puts some consumers away from their use. In addition, analysts find their routine use to have a detrimental effect on the food habits as the consumers shun healthy foods consisting of vegetable and fruits.

Global Artificial Sweetener Market: Overview

Artificial sweeteners are a variety of substitutes for sugar produced synthetically. Owing to their suitability to diabetic people and low calorie content, artificial sweeteners are rapidly being adopted as a way of averting the consumption of added sugars, which is positively associated with foods with higher calorie count and obesity. Since majority of added sugars are consumed by an average global citizen through products such as soft drinks and other sugary beverages, artificial sweeteners in these beverages are increasingly emerging as a promising alternative.

Health motivation among consumers is likely to reach a new high in the coming years with lifestyle-related diseases and obesity achieving pandemic proportions. Increased focus on health and wellbeing has become evident in developed countries, and is increasingly becoming evident in emerging countries as well. Artificial sweeteners are likely to play a key role in supporting this change. It is thus estimated that the global artificial sweetener market will follow a steady growth course over the next few years.

Global Artificial Sweetener Market: Trends and Opportunities

According to recent studies, nearly one-third of the global population is overweight or obese. Also, there has been a massive rise in diabetes-related deaths across the globe according to statistics published by the World Health Organization. Thus, healthcare agencies are heaving under the weight of these two diseases and are increasingly focusing on raising awareness regarding the negative impact of excessive intake of sugar in diets. Moreover, consumers across the world are also now making a concerted effort to cut out sugar from their diets, which could make them consequently turn toward alternative sweeteners to fill this gap. Simultaneously, the demand for low-calorie foods has been on an upswing for a few years now; artificial sweeteners are a key ingredient of low-calorie foods.

However, despite many consumers being driven toward low-calorie sweeteners, the emphasis on consuming products that are made using natural ingredients is rising. Thus in the near future, synthetically-formulated products will likely be relegated to a certain extent. This is both a threat to makers of artificial alternative sweeteners and an opportunity to explore natural high intensity sweeteners such as stevia. Consumers, in a bid to satiate their sweet cravings, will focus on natural ingredients.

Global Artificial Sweetener Market: Segmentation

For providing a more detailed outlook of the market, the global artificial sweeteners market has been segmented in the report on the basis of criteria such as application, type, distribution channel, and geography. Key applications of the artificial sweeteners market covered in the report include beverages, dairy products, confectionary, and bakery items. Based on types of artificial sweeteners available in the market, the report covers varieties such as saccharin, monosodium glutamate, acesulfame-k, aspartame, and sodium benzoate.

Geographically while the North America market for artificial sweeteners currently stands as the most dominant, the global market will only reach its maximum potential when sugar substitutes become a household product in the densely-populated Asian markets such as China and India. However, it is expected to take a few years before this shift becomes visible. Until then, new opportunities will continue to sprout in the artificial sweetener market.

Some of the leading companies operating in the global artificial sweeteners market are MORITA KAGAKU KOGYO CO., LTD., McNeil Nutritionals, JK Sucralose, Roquette, Hermes Sweeteners Ltd., NutraSweet Property Holdings, Inc., Sunwin Stevia International, Inc., Ajinomoto Co., Inc., PureCircle, and Zydus Wellness Ltd.

The study presents a granular assessment and quantitative evaluation of:

  • Key growth factors and prominent trends
  • Size and share of key segments in overall market
  • Key challenges and winning imperatives
  • Factors shaping competitive landscape
  • Insights into how contours of market will change in coming years
  • Technological advances
  • New avenues and imminent investment pockets
  • Regulatory landscape shaping current and future strategies of companies

The region-wise assessment includes market dynamics in:

  • North America
  • Asia Pacific
  • Europe
  • Latin America
  • The Middle East and Africa

The study is prepared with the help of an extensive primary and secondary research. Primary research includes but not limited to interactions, interviews, surveys, and events. Opinions of policy makers and industry experts are carefully integrated into the insights to complement primary research. Volumes of secondary data gleaned through renowned paid sources, annual statements, reputed journals, and government documents offer insights into current dynamics and key evolution trajectories the market is likely to assume. The research employs various industry-wide analytics methods and well-established methodologies to ascertain the attractiveness of key segments. Further, it evaluates the lucrativeness of key regions and factors underlying their maturity. The insights notably include a detailed analysis of forces behind vendor differentiation and offers insight into investment-decision making by prominent players.

The report strives to enlighten businesses and industry stakeholders on multiple facets of the growth dynamic of the market, the key of which include answers to:

  • Which key factors will shape the competitive landscape?
  • Which trends will stimulate research and development activities in different geographies?
  • Which are the lucrative growth areas and what is the size of potential they are likely contribute to the overall market?
  • Which disruptions in market growth are likely to come with the new business models?
  • Which are some of the recent overhauls in policies that may change the course of the market significantly?
  • Which are the geographies that will form sizable sources of new streams to new and established players alike?
  • How are top players likely to realign their strategy to counter the forces of competition?
  • Which key strategies emerging players are likely to focus on to consolidate their position?
  • Which changes in end-user preferences might affect the status quo held by the leading players?
  • Which are some of the game-changing innovations influencing the projected share and revenue of the market and its segments?

Note: Utmost care has invariably been taken to present data and arrive at statistics at all the TMR Research reports. Meanwhile, some recent developments and new industry trends may take time to be included in the reports.

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